The Direct Index
Report · Auckland hairdressers and beauty salons · scanned 2026-10-22

rubywaxx

rubywaxx.co.nz is largely invisible to agents.

Listed by OpenStreetMap · Overture Maps.

MenuCallWebsite

Ways to reach rubywaxx directly, with no marketplace in between. Checked 2026-10-22. Report a mistake

Ponsonby Road 14/282 · 09 354 3549

Prices: 4 prices on the site, the middle one NZ$163

Nearby, also direct

Places near rubywaxx that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

AI assistants can't open rubywaxx's website, so they go by what other sites say about it.

36.9%

24 of 65 points available

–

agent-readiness level

3

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

The footer says © 2021.

Visitors and assistants may read that year as the last time anyone looked after the site. In Auckland, 64% of comparable sites that show a year say 2025 or later.

Every city compared →
4 prices on the landing page, the middle one NZ$163.

In Auckland, the middle price of comparable sites that show prices is NZ$79.00.

Every city compared →
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How rubywaxx compares

Where it stands

724 of 908 in Auckland hairdressers and beauty salons

Top 80% of the sites scanned in this index. Just above: Mooi Hair F, Podspa and Laser F. Just below: Varela's Beauty F, Abbie Beauty F.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain96%no
Publish the menu or price list as HTML20%yes
Let AI crawlers in (no block at the server or in robots.txt)98%no
Structured data with address, phone and hours11%no
Have an llms.txt58%no

The top 10% are the 93 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with Shopify 13,001 sites47%23%36.9%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Endota Spa82 mByes
ICandy110 mCno
Boh Runga boutique206 mFno
Calm214 mByes
Born In New Zealand226 mCno
Balance Massage238 mDno
Shelley B Healing242 mDno
Diamond Nails272 mDno
Elite Massage309 mByes
Clinic 1 Aesthetics312 mByes
Businesses like yours

Businesses like rubywaxx in Auckland hairdressers and beauty salons

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Auckland hairdressers and beauty salons90852%21%36.9%
Sites built with Shopify in Auckland hairdressers and beauty salons9037%11%36.9%

The best of the sites built with Shopify in Auckland hairdressers and beauty salons

The Skin Wardrobe Limited B 76.9% · Bebes Beauty Limited B 75.4% · Clive Hair Clinics B 75.4% · UNA B 75.4% · Beautyspot B 73.8%

After the top fixes

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; Appointments through an unrecognised third party; Structured data is incomplete), the score would be about 95.4%, which would be first of 908 in Auckland hairdressers and beauty salons.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. The site turns away every visitor that isn't a browser, AI agents included +25 points

    A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. How to fix it

  2. Appointments through an unrecognised third party +9 points

    Check that the provider keeps your business as the seller of record. How to fix it

  3. Structured data is incomplete +4 points

    Missing: telephone, opening hours. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Auckland hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • Structured data found (Organization) address
  • Price list of services is an HTML page Agents can read the items and prices.

Builder: shopify · A plain fetch got cloudflare_challenge; a real browser got the page, so the scan continues on the rendered page.

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on shopify.

Where to paste it on Shopify: Online Store, then the three-dot menu on the theme, then Edit code; paste it in the theme's layout file, inside the head. the official help page.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BeautySalon",
  "name": "rubywaxx",
  "url": "http://www.rubywaxx.co.nz/",
  "telephone": "09 354 3549",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Ponsonby Road 14/282"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -36.8499688,
    "longitude": 174.743867
  }
}
</script>
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score F

<a href="https://directindex.org/r/rubywaxx.co.nz"><img src="https://directindex.org/badge/rubywaxx.co.nz.svg" alt="Agent-Direct Score F" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for rubywaxx

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/rubywaxx.co.nz, through the MCP tool direct_record and in the city feed /city/auckland-salons/direct.json.

PathLinkStatus
Booknone on record
Ordernone on record
Menurubywaxx.co.nz/pages/treatment-menu html_pagefrom the scan
Hoursnone on record
Phone09 354 3549

Stable links that count: /go/rubywaxx.co.nz/menu answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

Agent readiness

Not measured

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

JSON-LD for the businessyes