The Direct Index
Report · Newcastle upon Tyne · scanned 2026-11-14

Pizza Box

pizzaboxne15.com is hard for agents to use.

Listed by OpenStreetMap · Overture Maps.

OrderMenuCallWebsite

Ways to reach Pizza Box directly, with no marketplace in between. Checked 2026-11-14. On the business's own site. Report a mistake

133 Benwell Ln Newcastle Upon Tyne · 0191 2725555

Its menu mentions: vegetarian dishes

Nearby, also direct

Places near Pizza Box that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

Some AI assistants are turned away by Pizza Box's website. It can read what Pizza Box offers. It finds a way to book or order directly on the site.

48.2%

31.3 of 65 points available

2/5

agent-readiness level, Bot-Aware

5

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 22 everyday questions about Newcastle upon Tyne and named 84 places. Pizza Box wasn't one of them. See who was named →

Where it stands

How Pizza Box compares

Where it stands

321 of 457 in Newcastle upon Tyne

Top 70% of the sites scanned in this index. Just above: Jimmys Chippy and Chinese Takeaway D, Miso D. Just below: Sandhu's Fish Bar D, Shawarma Fattoush D.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML79%yes
Let AI crawlers in (no block at the server or in robots.txt)96%no
Structured data with address, phone and hours62%no
Have an llms.txt21%no

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Gwarn Jerk Newcastle16 mCyes
Soho Korean & Japanese Street Food korean65 mDno
Culture Restaurant and Bar caribbean444 mFno
Star Pizza pizza509 mDyes
Spice Up Mandi House and Banquet hall indian509 mByes
The Food Father Chopwell pizza645 mFno
Smokd & Smashd Newcastle737 mCyes
Medina grill west road785 mFno
Pepe's Piri Piri794 mBno
Dixy Chicken chicken820 mBno
Businesses like yours

Businesses like Pizza Box in Newcastle upon Tyne

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Newcastle upon Tyne45758%40%48.2%

After the top fixes

With the three fixes above (No structured data for the business; The server turns AI crawlers away at the door; robots.txt blocks GPTBot, ClaudeBot, Google-Extended), the score would be about 90.8%. That would be 19th of 457 in Newcastle upon Tyne, up from 321st.

Findings

What to fix first

  1. No structured data for the business +14 points

    Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. The server turns AI crawlers away at the door +10 points

    Requests as GPTBot (http_403), ClaudeBot (http_403), PerplexityBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. How to fix it

  3. robots.txt blocks GPTBot, ClaudeBot, Google-Extended +3.7 points

    These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. How to fix it

  4. No working HTTPS +3 points

    The page is only served over plain http. Browsers and agents rank it lower or refuse it.

  5. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Newcastle upon Tyne. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • Menu or price list is an HTML page Agents can read the items and prices.
  • Ordering on your own site Agents can order without going through a marketplace.

Builder: unknown · menu page /takeaways/Newcastle/NE15/pizza-box-ne15/menu: phone · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details