The Direct Index
Report · Sofia · scanned 2026-11-05

Pizza Box

pizza-box.bg is partly visible to agents.

Listed by OpenStreetMap · Overture Maps.

OrderCallWebsite

Ways to reach Pizza Box directly, with no marketplace in between. Checked 2026-11-05. On the business's own site. Report a mistake

Hours, from OpenStreetMap · Overture Maps: Mon–Fri 09:30–22:00 · Sat–Sun 10:30–22:00

Милин камък 2 1421 София · +359 89 758 6666

Outdoor seating (OpenStreetMap) · Step-free access (OpenStreetMap)

Prices: 3 prices on the site, the middle one €35.00 · Languages: Bulgarian, English

Owners

The website's grade

An AI assistant can open Pizza Box's website. What Pizza Box offers is on another site. It finds a way to book or order directly on the site.

64.6%

42 of 65 points available

1/5

agent-readiness level, Basic Web Presence

3

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

3 prices on the landing page, the middle one €35.00.

In Sofia, the middle price of comparable sites that show prices is €9.00.

Every city compared →
Named by assistants

Named by ChatGPT for "Best pizza delivered to where I'm staying, right now" in Sofia, November 2026

Each assistant was asked the way people ask, with web search on, for up to three places in Sofia and a link to each one's own site. This business was named in one answer, by 1 of the 2 assistants asked.

QuestionNamed byAsked
Best pizza delivered to where I'm staying, right now.ChatGPT with a link to this site2026-11-05

Every place named in Sofia, question by question.

Show it

The badge shows how many of the assistants asked named this business, and the month. It updates after every round.

Named by 1 of 2 assistants, Direct Index

<a href="https://directindex.org/r/pizza-box.bg"><img src="https://directindex.org/badge/named/pizza-box.bg.svg" alt="Named by 1 of 2 assistants, Direct Index" width="300" height="40"></a>
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask:
“Best pizza delivered to where I'm staying, right now.” (ChatGPT, with a link to this site)

Where it stands

How Pizza Box compares

Where it stands

155 of 586 in Sofia

Top 26% of the sites scanned in this index. Just above: Mizu C, Olio d'oliva C. Just below: Китайски Ресторант ЕнДиан - Студентски град C, София - Traditional Chinese Medicine C.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain73%yes
Publish the menu or price list as HTML83%no
Let AI crawlers in (no block at the server or in robots.txt)98%yes
Structured data with address, phone and hours45%no
Have an llms.txt27%no

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 236,086 sites55%25%64.6%

Nearest places with a similar menu

PlaceDistanceGradeDirect booking or ordering
Мама Миа pizza321 mFno
Мамма Миа pizza625 mFno
Pizza del Sole pizza658 mFno
Spontini pizza940 mCno
Джепето пица § грил pizza956 mCno
ФУРНЪ Табиетлии pizza962 mFno
Pizza pro pizza1.0 kmCno
Пица Палас (Pizza Palace) pizza1.0 kmFno
Olio D'oliva pizza1.1 kmFno
Дон Домат (Don Domat) pizza1.1 kmFno
Businesses like yours

Businesses like Pizza Box in Sofia

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Sofia58651%20%64.6%
Sites built with WordPress in Sofia23655%18%64.6%

After the top fixes

With the two fixes above (No structured data for the business; Menu or price list is on another site), the score would be about 95.4%. That would be 8th of 586 in Sofia, up from 155th.

Findings

What to fix first

  1. No structured data for the business +15 points

    Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. Menu or price list is on another site +5 points

    The link goes to tabl.bg, so that site gets the credit and the visits. How to fix it

  3. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Sofia. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Ordering on your own site Agents can order without going through a marketplace.

Builder: wordpress · contact page /about/: nothing new; booking page /delivery/: nothing new · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details