The Direct Index
Report · Philadelphia tours, attractions and museums · scanned 2026-10-16

Penn Museum

penn.museum is partly visible to agents.

Some AI assistants are turned away by the website of Penn Museum. It finds no menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

Listed by OpenStreetMap · Overture Maps.

Book directly: www.penn.museum/tickets on the business's own site

See what an AI agent reads on this site →

67.7%

44 of 65 points available

0/5

agent-readiness level, Not Ready

4

things to fix

Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.

Assistants

What assistants answer

Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.

Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Where it stands

How Penn Museum compares

Where it stands

11 of 63 in Philadelphia tours, attractions and museums

Top 17% of the sites scanned in this index. Just above: Johnson House Historic Site B, Ormiston Mansion C. Just below: Paul Robeson House & Museum C, Institute of Contemporary Art C.

What the top tenth of the index doesTop 10%This site
Take bookings or orders on their own domain90%yes
Publish the menu or price list as HTML10%no
Let AI crawlers in (no edge block, no robots.txt block)100%no
Structured data with address, phone and hours20%no
Have an llms.txt20%no

The top tenth is the 10 best-scoring reachable sites of the index at the last refresh.

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Institute of Contemporary Art609 mCyes
Hamilton Mansion1.1 kmDno
Mütter Museum1.3 kmDno
The Rosenbach Museum & Library1.4 kmByes
Marvin Samson Center for the History of Pharmacy1.5 kmDno
Tiberino Museum1.5 kmFno
National Marian Anderson Museum1.6 kmCyes
Academy of Natural Sciences of Drexel University1.9 kmCyes
The Universal Sphere1.9 kmFno
Romanian Folk Art Museum2.0 kmCyes
Businesses like yours

Businesses like Penn Museum in Philadelphia tours, attractions and museums

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Philadelphia tours, attractions and museums6350%14%67.7%

The best of the businesses of the same kind in Philadelphia tours, attractions and museums

Founder's Hall Museum A 86.2% · Barnes Foundation B 84.6% · Philadelphia Museum of Art B 84.6% · Museum of Illusions Philadelphia B 83.1% · National Constitution Center B 75.4%

The climb

With the three fixes above (No tickets and prices found; Structured data is incomplete; robots.txt blocks GPTBot, ClaudeBot, PerplexityBot, ChatGPT-User) the score would be about 95.4%: first of 63 in Philadelphia tours, attractions and museums.

Peers are the businesses of the same index with a reachable site, latest scan of each; the rank uses the index's current ranking.

Findings

What to fix first

  1. No tickets and prices found +7 points

    Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. How to fix it

  2. Structured data is incomplete +6 points

    Missing: address, telephone, opening hours. How to fix it

  3. robots.txt blocks GPTBot, ClaudeBot, PerplexityBot, ChatGPT-User +5 points

    These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. How to fix it

  4. No llms.txt no points, still worth doing

    Optional today, cheap to add: a short text file describing the business for language models. How to fix it

Send the fixes to your web person

One email, the fixes and the link; nothing stored.

No one is listed yet to fix this in Philadelphia tours, attractions and museums. List your agency or yourself: free, reviewed by hand.

Already right

Builder: unknown · Front: cloudflare · contact page /about/contact-us: booking link (other); booking page /tickets: booking link (other)

Fix kit

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on your builder is in the guides.

Show the code to paste

Structured data (JSON-LD)

One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Penn Museum",
  "url": "https://www.penn.museum/",
  "telephone": "+1-215-898-4000",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "South Street 3260",
    "postalCode": "19104",
    "addressLocality": "Philadelphia"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 39.9492817,
    "longitude": -75.1912858
  },
  "openingHours": "Tu 10:00-17:00; We 10:00-20:00; Th-Su 10:00-17:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday"
      ],
      "opens": "10:00",
      "closes": "17:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Wednesday"
      ],
      "opens": "10:00",
      "closes": "20:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Thursday",
        "Friday",
        "Saturday",
        "Sunday"
      ],
      "opens": "10:00",
      "closes": "17:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.penn.museum/tickets",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>

robots.txt

Add these lines to /robots.txt and delete any Disallow rule that names these crawlers. Guide.

# Let AI assistants read the site: they send people to you; a marketplace keeps them.
# Remove any Disallow lines for these names elsewhere in this file.
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: Claude-User
Allow: /

User-agent: Perplexity-User
Allow: /

llms.txt

Save as /llms.txt at the root of the site. Guide.

# Penn Museum

> museum in South Street 3260 19104 Philadelphia, Philadelphia tours, attractions and museums. Phone +1-215-898-4000.

## Book or order directly

- Book: https://www.penn.museum/tickets (on the business's own site)

## Opening hours

Tu 10:00-17:00; We 10:00-20:00; Th-Su 10:00-17:00

## About

- Website: https://www.penn.museum/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Owners

Own this business?

Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.

Rescan now · Markdown · Dispute a check

Keep watching this business: the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant and the places nearby; 5 EUR once. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well embed the badge; it links back here and updates with every scan.

Agent-Direct Score C

<a href="https://directindex.org/r/penn.museum"><img src="https://directindex.org/badge/penn.museum.svg" alt="Agent-Direct Score C" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record an agent is served for this business, the rails it could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Penn Museum

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/penn.museum, through the MCP tool direct_record and in the city feed /city/philadelphia-tours/direct.json.

PathLinkStatus
Bookwww.penn.museum/tickets own sitefound by the scan of 2026-10-16, not yet tested
Ordernone on record
Menunone on record
HoursTu 10:00-17:00; We 10:00-20:00; Th-Su 10:00-17:00 (closed now)from OpenStreetMap
Phone+1-215-898-4000

Stable links that count: /go/penn.museum/book answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no

Found one hop past the home page: contact page /about/contact-us: booking link (other); booking page /tickets: booking link (other).

Agent readiness

Level 0 of 5, Not Ready

The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlno how
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessyes