# Penn Museum: Agent-Direct Score C (67.7%)

Site: https://www.penn.museum/
Report: https://directindex.org/r/penn.museum
Scanned: 2026-10-16 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Penn Museum is partly visible to agents.
Some AI assistants are turned away by the website of Penn Museum. It finds no menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.penn.museum/tickets (on the business's own site)
- Phone: +1-215-898-4000

## What to fix first
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **robots.txt blocks GPTBot, ClaudeBot, PerplexityBot, ChatGPT-User.** (+5 points) These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. Guide: https://directindex.org/guides/robots-txt-for-ai-agents
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Penn Museum",
  "url": "https://www.penn.museum/",
  "telephone": "+1-215-898-4000",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "South Street 3260",
    "postalCode": "19104",
    "addressLocality": "Philadelphia"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 39.9492817,
    "longitude": -75.1912858
  },
  "openingHours": "Tu 10:00-17:00; We 10:00-20:00; Th-Su 10:00-17:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday"
      ],
      "opens": "10:00",
      "closes": "17:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Wednesday"
      ],
      "opens": "10:00",
      "closes": "20:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Thursday",
        "Friday",
        "Saturday",
        "Sunday"
      ],
      "opens": "10:00",
      "closes": "17:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.penn.museum/tickets",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

robots.txt. Add these lines to /robots.txt and delete any Disallow rule that names these crawlers.

```
# Let AI assistants read the site: they send people to you; a marketplace keeps them.
# Remove any Disallow lines for these names elsewhere in this file.
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: Claude-User
Allow: /

User-agent: Perplexity-User
Allow: /
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Penn Museum

> museum in South Street 3260 19104 Philadelphia, Philadelphia tours, attractions and museums. Phone +1-215-898-4000.

## Book or order directly

- Book: https://www.penn.museum/tickets (on the business's own site)

## Opening hours

Tu 10:00-17:00; We 10:00-20:00; Th-Su 10:00-17:00

## About

- Website: https://www.penn.museum/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (Organization).** but without address, phone or hours
- **Tickets on your own site.** Agents can buy tickets without a marketplace in the loop.

## Where it stands
11 of 63 in Philadelphia tours, attractions and museums. Top 17% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 90% | yes |
| Publish the menu or price list as HTML | 10% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 100% | no |
| Structured data with address, phone and hours | 20% | no |
| Have an llms.txt | 20% | no |

Nearest places in the index: Institute of Contemporary Art (C, 609 m, https://directindex.org/r/icaphila.org); Hamilton Mansion (D, 1134 m, https://directindex.org/r/woodlandsphila.org); Mütter Museum (D, 1332 m, https://directindex.org/r/muttermuseum.org); The Rosenbach Museum & Library (B, 1403 m, https://directindex.org/r/rosenbach.org); Marvin Samson Center for the History of Pharmacy (D, 1467 m, https://directindex.org/r/sju.edu); Tiberino Museum (F, 1475 m, https://directindex.org/r/tiberinomuseum.com); National Marian Anderson Museum (C, 1590 m, https://directindex.org/r/weebly.com); Academy of Natural Sciences of Drexel University (C, 1901 m, https://directindex.org/r/ansp.org); The Universal Sphere (F, 1929 m, https://directindex.org/r/comcastcentercampus.com); Romanian Folk Art Museum (C, 1969 m, https://directindex.org/r/romanianculture.us).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

See what an AI agent reads on this site: https://directindex.org/r/penn.museum/agent-view

## Businesses like Penn Museum in Philadelphia tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Philadelphia tours, attractions and museums | 63 | 50% | 14% | 67.7% |

The best of the businesses of the same kind in Philadelphia tours, attractions and museums: Founder's Hall Museum (A 86.2%, https://directindex.org/r/girardcollege.edu); Barnes Foundation (B 84.6%, https://directindex.org/r/barnesfoundation.org); Philadelphia Museum of Art (B 84.6%, https://directindex.org/r/philamuseum.org); Museum of Illusions Philadelphia (B 83.1%, https://directindex.org/r/moiphilly.com); National Constitution Center (B 75.4%, https://directindex.org/r/constitutioncenter.org).

With the three fixes above (No tickets and prices found; Structured data is incomplete; robots.txt blocks GPTBot, ClaudeBot, PerplexityBot, ChatGPT-User) the score would be about 95.4%: first of 63 in Philadelphia tours, attractions and museums.

## The direct record
What agents get for Penn Museum, as JSON: https://directindex.org/api/direct/penn.museum
- Book: https://www.penn.museum/tickets (own site; found by the scan of 2026-10-16, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: Tu 10:00-17:00; We 10:00-20:00; Th-Su 10:00-17:00 (closed now) (from OpenStreetMap)
- Phone: +1-215-898-4000
- Stable links that count: https://directindex.org/go/penn.museum/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: contact page /about/contact-us: booking link (other); booking page /tickets: booking link (other).

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 20 | 25 |
| Readable | 9 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/penn.museum
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/penn.museum/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/penn.museum/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=penn.museum&force=1