The Direct Index
Report · New York hairdressers and beauty salons · scanned 2026-10-23

Oriya

oriyanyc.com is mostly ready for agents.

Listed by Overture Maps.

BookMenuCallWebsite

Ways to reach Oriya directly, with no marketplace in between. Checked 2026-10-23. Through boulevard acting for the business. Report a mistake

5 W 37th St, 10018-5315, New York · +19177712303

Nearby, also direct

Places near Oriya that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Oriya's website. It can read what Oriya offers. It finds a way to book or order directly, through Boulevard.

78.5%

51 of 65 points available

1/5

agent-readiness level, Basic Web Presence

2

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How Oriya compares

Where it stands

428 of 4,986 in New York hairdressers and beauty salons

Top 9% of the sites scanned in this index. Just above: Naked Perfection Spa B, Nush Skincare B. Just below: Pivotal Touch Bodywork B, Red Market Salon B.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain95%yes
Publish the menu or price list as HTML20%yes
Let AI crawlers in (no block at the server or in robots.txt)98%yes
Structured data with address, phone and hours18%no
Have an llms.txt48%no

The top 10% are the 505 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with Squarespace 18,903 sites63%46%78.5%
Sites using Boulevard 25 sites55%20%78.5%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
M.Studio82 mAno
Renew Cozy Spa116 mCyes
Silver Mirror Facial Bar147 mCyes
Edy Barber309 mFno
NYC Thai Wellness Center327 mDno
Nonstop Style342 mByes
Solle Spa351 mFno
Aura Wellness Spa356 mDno
Innisfree394 mBno
Juvenex Spa408 mCno
Businesses like yours

Businesses like Oriya in New York hairdressers and beauty salons

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in New York hairdressers and beauty salons4,98648%19%78.5%
Sites built with Squarespace in New York hairdressers and beauty salons8665%34%78.5%
Sites using Boulevard in New York hairdressers and beauty salons753%14%78.5%
Sites built with Squarespace and using Boulevard in New York hairdressers and beauty salons472%50%78.5%

The best of the sites built with Squarespace and using Boulevard in New York hairdressers and beauty salons

Mellow Bar - Atelier B 75.4% · Gem House C 69.2% · Neighborhood Cut & Shave C 66.2%

After the top fixes

With the fix above (Structured data is incomplete), the score would be about 87.7%. That would be 32nd of 4,986 in New York hairdressers and beauty salons, up from 428th.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. Structured data is incomplete +6 points

    Missing: address, telephone, opening hours. How to fix it

  2. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in New York hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Structured data found (LocalBusiness) no address, phone or hours in it
  • Price list of services is an HTML page Agents can read the items and prices.
  • Appointments through boulevard on your own domain There's no marketplace commission, and the customer stays yours.

Builder: squarespace · contact page /about: nothing new; menu page /MENU: nothing new

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on squarespace.

Where to paste it on Squarespace: the Code Injection panel, in the Header field, which applies to every page. It needs the Core plan or above. the official help page.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Oriya",
  "url": "https://www.oriyanyc.com/",
  "telephone": "+19177712303",
  "address": "5 W 37th St, 10018-5315, New York",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.7508,
    "longitude": -73.98401
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.joinblvd.com/b/oriya/widget#/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>

llms.txt

Save as /llms.txt at the root of the site. Guide.

# Oriya

> local business in 5 W 37th St, 10018-5315, New York, New York hairdressers and beauty salons. Phone +19177712303.

## Book or order directly

- Book: https://www.joinblvd.com/b/oriya/widget#/ (through boulevard acting for the business)
- Menu: https://www.oriyanyc.com/MENU

## About

- Website: https://www.oriyanyc.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score B

<a href="https://directindex.org/r/oriyanyc.com"><img src="https://directindex.org/badge/oriyanyc.com.svg" alt="Agent-Direct Score B" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Oriya

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/oriyanyc.com, through the MCP tool direct_record and in the city feed /city/new-york-salons/direct.json.

PathLinkStatus
Bookwww.joinblvd.com/b/oriya/widget#/ vendor on own site: Boulevardfound by the scan of 2026-10-23, not yet tested
Ordernone on record
Menuwww.oriyanyc.com/MENU html_pagefrom the scan
Hoursnone on record
Phone+19177712303

Stable links that count: /go/oriyanyc.com/book, /go/oriyanyc.com/menu answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no
Vendor terms for agents
Boulevard, read
Not stated

The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet. About Boulevard · all vendors.

Agent readiness

Level 1 of 5, Basic Web Presence

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessyes