The Direct Index
Report · Newcastle upon Tyne tours, attractions and museums · scanned 2026-11-14

Now Lets Travel

nowletstravel.co.uk is largely invisible to agents.

Listed by Overture Maps.

MenuCallWebsite

Ways to reach Now Lets Travel directly, with no marketplace in between. Checked 2026-11-14. Report a mistake

10 RIDLEY PLACE, NE1 8JW, NEWCASTLE UPON TYNE · +441913009909

Prices: 25 prices on the site, the middle one £497

Nearby, also direct

Places near Now Lets Travel that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

Some AI assistants are turned away by Now Lets Travel's website. It can read what Now Lets Travel offers. It finds a way to book or order directly, through myholidayinfo.co.uk.

29.2%

19 of 65 points available

2/5

agent-readiness level, Bot-Aware

6

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

25 prices on the landing page, the middle one £497.

Every city compared →
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How Now Lets Travel compares

Where it stands

59 of 76 in Newcastle upon Tyne tours, attractions and museums

Top 78% of the sites scanned in this index. Just above: Going Places F, The Travel Bureau F. Just below: Local Minibus Hire Newcastle F, Seven Stories F.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain90%no
Publish the menu or price list as HTML30%yes
Let AI crawlers in (no block at the server or in robots.txt)100%no
Structured data with address, phone and hours30%no
Have an llms.txt10%no

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
The Co-operative Travel31 mFyes
Dawson & Sanderson44 mFno
Caledonian Traval130 mFyes
Barrhead Travel174 mCyes
Farrell Centre249 mFno
Thomas Cook Travel289 mDno
Red Beard Tours426 mDyes
Going Places495 mFno
Heritage, Museums & Galleries Studies at Newcastle University UK511 mByes
County Durham Tourism542 mCyes
Businesses like yours

Businesses like Now Lets Travel in Newcastle upon Tyne tours, attractions and museums

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Newcastle upon Tyne tours, attractions and museums7645%18%29.2%

After the top fixes

With the three fixes above (No structured data for the business; robots.txt blocks GPTBot, ClaudeBot, PerplexityBot, Google-Extended, OAI-SearchBot, ChatGPT-User, Claude-User, Perplexity-User; The server turns AI crawlers away at the door), the score would be about 81.5%. That would be 7th of 76 in Newcastle upon Tyne tours, attractions and museums, up from 59th.

Findings

What to fix first

  1. No structured data for the business +14 points

    Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. robots.txt blocks GPTBot, ClaudeBot, PerplexityBot, Google-Extended, OAI-SearchBot, ChatGPT-User, Claude-User, Perplexity-User +10 points

    These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. How to fix it

  3. The server turns AI crawlers away at the door +10 points

    Requests as GPTBot (http_403), ClaudeBot (http_403), PerplexityBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. How to fix it

  4. Tickets through an unrecognised third party +9 points

    Check that the provider keeps your business as the seller of record. How to fix it

  5. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

  6. The phone number on the site doesn't match the open map data

    The site shows +440800 599 9599, but OpenStreetMap or Overture Maps lists +441913009909. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Newcastle upon Tyne tours, attractions and museums. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • Tickets and prices with prices on the page Agents can read the items and prices.

Builder: unknown · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details