The Direct Index
Report · Newcastle upon Tyne tours, attractions and museums · scanned 2026-11-14

Caledonian Traval

caledonian.com is largely invisible to agents.

Listed by OpenStreetMap.

BookMenuWebsite

Ways to reach Caledonian Traval directly, with no marketplace in between. Checked 2026-11-14. On the business's own site. Report a mistake

Haymarket NE1 7PF Newcastle upon Tyne

Prices: 218 prices on the site, the middle one £289

Nearby, also direct

Places near Caledonian Traval that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

AI assistants can't open Caledonian Traval's website, so they go by what other sites say about it.

33.8%

22 of 65 points available

–

agent-readiness level

3

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

218 prices on the landing page, the middle one £289.

Every city compared →
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How Caledonian Traval compares

Where it stands

54 of 76 in Newcastle upon Tyne tours, attractions and museums

Top 71% of the sites scanned in this index. Just above: Caesars Travel F, Port of Tyne Authority F. Just below: NewcastleGateshead F, Umer Travels Newcastle F.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain90%yes
Publish the menu or price list as HTML30%yes
Let AI crawlers in (no block at the server or in robots.txt)100%no
Structured data with address, phone and hours30%no
Have an llms.txt10%no

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Dawson & Sanderson99 mFno
Now Lets Travel130 mFno
The Co-operative Travel134 mFyes
Barrhead Travel205 mCyes
Farrell Centre210 mFno
Thomas Cook Travel365 mDno
Red Beard Tours477 mDyes
County Durham Tourism489 mCyes
Heritage, Museums & Galleries Studies at Newcastle University UK500 mByes
Going Places521 mFno
Businesses like yours

Businesses like Caledonian Traval in Newcastle upon Tyne tours, attractions and museums

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Newcastle upon Tyne tours, attractions and museums7645%18%33.8%

After the top fixes

With the two fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business), the score would be about 93.5%, which would be first of 76 in Newcastle upon Tyne tours, attractions and museums.

Findings

What to fix first

  1. The site turns away every visitor that isn't a browser, AI agents included +23.8 points

    A plain fetch was refused (challenge:_incapsula_). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. How to fix it

  2. No structured data for the business +15 points

    Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  3. robots.txt blocks GPTBot no points, but worth doing

    These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Newcastle upon Tyne tours, attractions and museums. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • Tickets and prices is an HTML page Agents can read the items and prices.
  • Tickets on your own site Agents can buy tickets without going through a marketplace.

Builder: unknown · A plain fetch got challenge:_incapsula_; a real browser got the page, so the scan continues on the rendered page. · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details