The Direct Index
Report · Helsinki hairdressers and beauty salons · scanned 2026-10-20

Niitty Töölö

niittytoolo.com is largely invisible to agents.

Listed by Overture Maps.

CallWebsite

Ways to reach Niitty Töölö directly, with no marketplace in between. Checked 2026-10-20. Report a mistake

Mannerheimintie 37, 00250, Helsinki · 040 9644320

Nearby, also direct

Places near Niitty Töölö that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

AI assistants can't open Niitty Töölö's website, so they go by what other sites say about it.

4.6%

3 of 65 points available

–

agent-readiness level

4

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

No English version declared.

Visitors from abroad, and assistants answering in English, read the page as it is. In Helsinki, 13% of comparable sites declare one.

Every city compared →
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How Niitty Töölö compares

Where it stands

996 of 1,054 in Helsinki hairdressers and beauty salons

Top 94% of the sites scanned in this index. Just above: Flash Lash F, Graftobian F. Just below: Parturi Ogeli F, Parturi-kampaamo Onnen päivät F.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%no
Publish the menu or price list as HTML10%no
Let AI crawlers in (no block at the server or in robots.txt)100%no
Structured data with address, phone and hours7%no
Have an llms.txt39%no

The top 10% are the 107 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 108,921 sites58%29%4.6%
Sites using Timma 65 sites47%5%4.6%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
GreatLengths24 mFno
Esthetic Clinic Sari Säily68 mFno
Saint Katariina90 mCyes
VIP Sauna107 mFno
Hierontapiste Sarita111 mFno
Parturi-Kampaamo Sola122 mDno
Kauneushoitola Arja Oikarinen135 mDno
EB Hair152 mCyes
Kampajussi160 mFno
Hiusstudio.Helsinki181 mCyes
Businesses like yours

Businesses like Niitty Töölö in Helsinki hairdressers and beauty salons

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Helsinki hairdressers and beauty salons1,05453%19%4.6%
Sites built with WordPress in Helsinki hairdressers and beauty salons40958%30%4.6%
Sites using Timma in Helsinki hairdressers and beauty salons5547%5%4.6%
Sites built with WordPress and using Timma in Helsinki hairdressers and beauty salons6548%3%4.6%

The best of the sites built with WordPress and using Timma in Helsinki hairdressers and beauty salons

Kauneushoitola Kaunis Kyllikki B 81.5% · Kauneus&Komeus B 72.3% · Guud Muud Salon C 66.2% · Hiuspalvelut Kontula & Myllypuro C 66.2% · Pretty Birdy C 66.2%

After the top fixes

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business; Appointments only through timma), the score would be about 84.6%. That would be 7th of 1,054 in Helsinki hairdressers and beauty salons, up from 996th.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. The site turns away every visitor that isn't a browser, AI agents included +25 points

    A plain fetch was refused (challenge:checking your browser). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. How to fix it

  2. No structured data for the business +15 points

    Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  3. Appointments only through timma +12 points

    Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. How to fix it About this vendor

  4. No price list of services found +7 points

    Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Helsinki hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in There's no robots.txt, which means everything is allowed.

Builder: wordpress · Front: cloudflare · A plain fetch got challenge:checking your browser; a real browser got the page, so the scan continues on the rendered page.

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on wordpress.

Where to paste it on WordPress: a plugin that adds code to every page's header, such as WPCode (Insert Headers and Footers), in its Header box. the official help page.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Niitty Töölö",
  "url": "https://niittytoolo.com",
  "telephone": "040 9644320",
  "address": "Mannerheimintie 37, 00250, Helsinki",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 60.18707524885073,
    "longitude": 24.920167083311767
  }
}
</script>
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

Rescan now · Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score F

<a href="https://directindex.org/r/niittytoolo.com"><img src="https://directindex.org/badge/niittytoolo.com.svg" alt="Agent-Direct Score F" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Niitty Töölö

No direct path on record: the scan of 2026-10-20 found no booking or ordering link on niittytoolo.com or on a vendor's site. The same record is served as JSON at /api/direct/niittytoolo.com, through the MCP tool direct_record and in the city feed /city/helsinki-salons/direct.json.

PathLinkStatus
Booknone on record
Ordernone on record
Menunone on record
Hoursnone on record
Phone040 9644320

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no
Vendor terms for agents
Timma, read
Not stated

The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet. About Timma · all vendors.

Only a real browser got this page (a plain fetch got challenge:checking your browser); Readable and Actionable were measured on the rendered page.

Agent readiness

Not measured

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

JSON-LD for the businessno