The Direct Index
Report · Stockholm hairdressers and beauty salons · scanned 2026-10-22

NAP - New Aesthetic Philosophy

napsthlm.com is largely invisible to agents.

Listed by Overture Maps.

Website

Ways to reach NAP - New Aesthetic Philosophy directly, with no marketplace in between. Checked 2026-10-22. Report a mistake

Gambrinusgatan 5, 112 31, Stockholm

Nearby, also direct

Places near NAP - New Aesthetic Philosophy that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

AI assistants can't open NAP - New Aesthetic Philosophy's website, so they go by what other sites say about it.

4.6%

3 of 65 points available

–

agent-readiness level

4

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How NAP - New Aesthetic Philosophy compares

Where it stands

940 of 993 in Stockholm hairdressers and beauty salons

Top 95% of the sites scanned in this index. Just above: Nailacademy Sweden F, Switch Nails F. Just below: Allavie Clinic F, Balsam F.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain94%no
Publish the menu or price list as HTML5%no
Let AI crawlers in (no block at the server or in robots.txt)98%no
Structured data with address, phone and hours11%no
Have an llms.txt31%no

The top 10% are the 101 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites using Bokadirekt 104 sites45%1%4.6%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Sugarwaxing45 mByes
Beautylounge113 mByes
Multifidi145 mDno
Proffsiga saxen162 mFno
Salong ilinium186 mFno
Emelie hudterapeut199 mCyes
LymphCore Longevity268 mFno
Aysel's Skönhetsvård327 mByes
LOOKS sthlm339 mCno
Ecohair Stockholm339 mCyes
Businesses like yours

Businesses like NAP - New Aesthetic Philosophy in Stockholm hairdressers and beauty salons

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Stockholm hairdressers and beauty salons99347%11%4.6%
Sites using Bokadirekt in Stockholm hairdressers and beauty salons27747%1%4.6%

The best of the sites using Bokadirekt in Stockholm hairdressers and beauty salons

Hår 3000 B 79.5% · Renew Skin Clinic B 75.4% · VG Akademin. Kurser och utbildningar inom hudvård. B 73.8% · Crystal B 70% · Laserklinikcenter C 66.2%

After the top fixes

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business; Appointments only through bokadirekt), the score would be about 84.6%. That would be 2nd of 993 in Stockholm hairdressers and beauty salons, up from 940th.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. The site turns away every visitor that isn't a browser, AI agents included +25 points

    A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. How to fix it

  2. No structured data for the business +15 points

    Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  3. Appointments only through bokadirekt +12 points

    Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. How to fix it About this vendor

  4. No price list of services found +7 points

    Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Stockholm hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.

Builder: unknown · A plain fetch got cloudflare_challenge; a real browser got the page, so the scan continues on the rendered page.

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on your builder.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "NAP - New Aesthetic Philosophy",
  "url": "http://napsthlm.com/",
  "address": "Gambrinusgatan 5, 112 31, Stockholm",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 59.329832,
    "longitude": 18.035844
  }
}
</script>
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score F

<a href="https://directindex.org/r/napsthlm.com"><img src="https://directindex.org/badge/napsthlm.com.svg" alt="Agent-Direct Score F" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for NAP - New Aesthetic Philosophy

No direct path on record: the scan of 2026-10-22 found no booking or ordering link on napsthlm.com or on a vendor's site. The same record is served as JSON at /api/direct/napsthlm.com, through the MCP tool direct_record and in the city feed /city/stockholm-salons/direct.json.

PathLinkStatus
Booknone on record
Ordernone on record
Menunone on record
Hoursnone on record
Phonenone on record

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no
Vendor terms for agents
Bokadirekt, read
Not stated

The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet. About Bokadirekt · all vendors.

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

Agent readiness

Not measured

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

JSON-LD for the businessno