The Direct Index
Report · Naples hairdressers and beauty salons · scanned 2026-10-21

Marisa Profumerie

naima.it is partly visible to agents.

Listed by Overture Maps.

MenuCallWebsite

Ways to reach Marisa Profumerie directly, with no marketplace in between. Checked 2026-10-21. Report a mistake

Via Vincenzo Gemito, 70, 80128, Napoli · +390815601580

Prices: 147 prices on the site, the middle one €59.70

Questa pagina in italiano

Nearby, also direct

Places near Marisa Profumerie that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Marisa Profumerie's website. It can read what Marisa Profumerie offers. It finds a phone number, but no link to book or order online.

66.2%

43 of 65 points available

1/5

agent-readiness level, Basic Web Presence

2

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

No English version declared.

Visitors from abroad, and assistants answering in English, read the page as it is.

Every city compared →
147 prices on the landing page, the middle one €59.70.

Every city compared →
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How Marisa Profumerie compares

Where it stands

Not ranked yet in Naples hairdressers and beauty salons

The ranking updates every hour. This site joins it at the next update.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain0%no
Publish the menu or price list as HTML100%yes
Let AI crawlers in (no block at the server or in robots.txt)100%yes
Structured data with address, phone and hours0%no
Have an llms.txt0%yes

The top 10% are the 1 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with Shopify 7,656 sites48%26%66.2%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Laura Portomeo Make Up Artist70 mCno
Lui.co Barber125 mByes
Ylirose130 mFno
Niagara Spa161 mCno
Forma E Colore Acconciatori172 mCyes
Handly196 mByes
Centro Estetico Dibi Center234 mCno
Amelie Esthetique246 mDno
Phytoitalia Sud275 mCno
Dhairo-hair Gentleman Saloon319 mByes
Businesses like yours

Businesses like Marisa Profumerie in Naples hairdressers and beauty salons

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Naples hairdressers and beauty salons229%0%66.2%
Sites built with Shopify in Naples hairdressers and beauty salons1962%26%66.2%

The best of the sites built with Shopify in Naples hairdressers and beauty salons

Curly's Way A 90.8% · Balato Parrucchieri & Make up B 84.6% · I'm Caso Parrucchieri Napoli B 84.6% · Terme di Agnano - Parco del Benessere B 73.8% · Bruno Acampora Profumi B 72.3%

After the top fixes

With the two fixes above (No online booking link on the website; Structured data is incomplete), the score would be about 95.4%, which would be first of 2 in Naples hairdressers and beauty salons.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. No online booking link on the website +13 points

    There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page. How to fix it

  2. Structured data is incomplete +6 points

    Missing: address, telephone, opening hours. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Naples hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Structured data found (Organization) no address, phone or hours in it
  • Price list of services is an HTML page Agents can read the items and prices.

Builder: shopify · contact page /pages/chi-siamo: nothing new; menu page /pages/carta-fedelta: nothing new

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on shopify.

Where to paste it on Shopify: Online Store, then the three-dot menu on the theme, then Edit code; paste it in the theme's layout file, inside the head. the official help page.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Marisa Profumerie",
  "url": "http://naima.it/",
  "telephone": "+390815601580",
  "address": "Via Vincenzo Gemito, 70, 80128, Napoli",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.84735537,
    "longitude": 14.22517041
  }
}
</script>
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score C

<a href="https://directindex.org/r/naima.it"><img src="https://directindex.org/badge/naima.it.svg" alt="Agent-Direct Score C" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Marisa Profumerie

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/naima.it, through the MCP tool direct_record and in the city feed /city/naples-salons/direct.json.

PathLinkStatus
Booknone on record
Ordernone on record
Menunaima.it/pages/carta-fedelta html_pagefrom the scan
Hoursnone on record
Phone+390815601580

Stable links that count: /go/naima.it/menu answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
yes
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no
Agent readiness

Level 1 of 5, Basic Web Presence

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownyes
llms.txtyes
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryyes
OAuth protected resource metadatayes
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageyes
JSON-LD for the businessyes