Murphy's Deli
murphysdeli.com is partly visible to agents.
Listed by Overture Maps.
Ways to reach Murphy's Deli directly, with no marketplace in between. Checked 2026-10-23. Through toast acting for the business. Report a mistake
1250 W Mockingbird Ln #110, 75247, Dallas · 2146383354
Places near Murphy's Deli that take a booking or an order on their own website, with no marketplace in between.
- Freshella Kitchen480 m
- Kukulcan520 m · mexican
- Bite Bistro830 m
- Ho Mei Express Chinese Kitchen1.2 km · chinese
The website's grade
An AI assistant can open Murphy's Deli's website. What Murphy's Deli offers is in a PDF or an image, and assistants read those badly. It finds a way to book or order directly, through Toast.
39 of 65 points available
agent-readiness level, Basic Web Presence
things to fix
Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.
What assistants answer
Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.
The assistants were asked 12 everyday questions about Dallas and named 88 places. Murphy's Deli wasn't one of them. See who was named →
How Murphy's Deli compares
831 of 1,679 in Dallas
Top 49% of the sites scanned in this index. Just above: Las Palmas Tex-Mex C, Mama Blaque's Kitchen C. Just below: Nature's Plate C, Ngon Vietnamese Kitchen C.
| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 95% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 95% | yes |
| Structured data with address, phone and hours | 69% | no |
| Have an llms.txt | 44% | no |
The top 10% are the 171 highest-scoring reachable sites in the index at the last update.
Compared with its peers
| Average score | A or B | This site | |
|---|---|---|---|
| Sites built with WordPress 145,483 sites | 57% | 28% | 60% |
| Sites using Toast 3,305 sites | 72% | 57% | 60% |
Nearest places in the index
| Place | Distance | Grade | Direct booking or ordering |
|---|---|---|---|
| Sandwich Express | 337 m | F | no |
| Freshella Kitchen | 482 m | B | yes |
| Kukulcan mexican | 519 m | A | yes |
| US Food Trucks | 714 m | F | no |
| Capo Room bar_and_grill | 732 m | F | no |
| Bite Bistro | 833 m | D | yes |
| Burger King burger | 859 m | F | no |
| Tony's Mexican Restaurant american | 894 m | B | no |
| Sushi Time sushi | 1.0 km | F | no |
| Ho Mei Express Chinese Kitchen chinese | 1.2 km | A | yes |
Businesses like Murphy's Deli in Dallas
| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Dallas | 1,679 | 55% | 35% | 60% |
| Sites built with WordPress in Dallas | 402 | 65% | 45% | 60% |
| Sites using Toast in Dallas | 147 | 75% | 65% | 60% |
| Sites built with WordPress and using Toast in Dallas | 47 | 77% | 66% | 60% |
The best of the sites built with WordPress and using Toast in Dallas
Miriam Cocina Latina A 100% · Y.O. Ranch Steakhouse A 100% · Ellen's A 96.3% · Pan Asian Kitchen & Noodle A 95.4% · Kona Grill A 90.8%
After the top fixes
With the two fixes above (No structured data for the business; Menu or price list is a PDF), the score would be about 87.7%. That would be 204th of 1,679 in Dallas, up from 831st.
Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.
What to fix first
- No structured data for the business +15 points
Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it
- Menu or price list is a PDF +3 points
Most agents skip PDFs or read them badly. Publish it as an HTML page and keep the PDF as a download. How to fix it
- No llms.txt no points, but worth doing
Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it
Send the fixes to your web person
No one is listed yet to fix this in Dallas. List your agency or yourself. It's free, and every listing is reviewed by hand.
Already right
- robots.txt lets AI crawlers in No rule blocks the main AI user agents.
- AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- Ordering through toast on your own domain There's no marketplace commission, and the customer stays yours.
- Toast works with agents through its partners Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Terms read on 2026-10-15: https://www.digitaltransactions.net/square-toast-jump-into-ai-boosted-google-maps/. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.
Builder: wordpress · contact page /contact/: nothing new
What to paste
Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on wordpress.
Where to paste it on WordPress: a plugin that adds code to every page's header, such as WPCode (Insert Headers and Footers), in its Header box. the official help page.
Show the code to paste
Structured data (JSON-LD)
Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Murphy's Deli",
"url": "http://www.murphysdeli.com/",
"telephone": "2146383354",
"address": "1250 W Mockingbird Ln #110, 75247, Dallas",
"geo": {
"@type": "GeoCoordinates",
"latitude": 32.8196416,
"longitude": -96.8674809
},
"potentialAction": [
{
"@type": "OrderAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://order.toasttab.com/online/locations/e87618dd-881e-48f7-91dd-8bbed500d8d6/",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/MobileWebPlatform"
]
}
}
]
}
</script>
llms.txt
Save as /llms.txt at the root of the site. Guide.
# Murphy's Deli > local business in 1250 W Mockingbird Ln #110, 75247, Dallas, Dallas. Phone 2146383354. ## Book or order directly - Order: https://order.toasttab.com/online/locations/e87618dd-881e-48f7-91dd-8bbed500d8d6/ (through toast acting for the business) - Menu: https://murphysdeli.com/wp-content/uploads/2026/04/Murphys-Trifold-No-Prices-14x11-1.pdf ## About - Website: http://www.murphysdeli.com/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Own this business?
If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.
Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
What agents get, and what the site publishes
The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.
Show the details
What agents get for Murphy's Deli
The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/murphysdeli.com, through the MCP tool direct_record and in the city feed /city/dallas/direct.json.
| Path | Link | Status |
|---|---|---|
| Book | none on record | |
| Order | order.toasttab.com/online/locations/e87618dd-881e-48f7-91dd- vendor on own site: Toast | found by the scan of 2026-10-23, not yet tested |
| Menu | murphysdeli.com/wp-content/uploads/2026/04/Murphys-Trifold-N pdf | from the scan |
| Hours | none on record | |
| Phone | 2146383354 |
Stable links that count: /go/murphysdeli.com/order, /go/murphysdeli.com/menu answer 302 to the links above; the count is the line "followed N direct links" on this page.
Owners: claim the business below to correct this record; the claim email carries the link.
Can an agent transact?
Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.
| UCP profile /.well-known/ucp, Google and Shopify's Universal Commerce Protocol | no |
| ACP discovery document /.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol | no |
| MCP server card /.well-known/mcp/server-card.json | no |
| Ordering vendor that takes agent orders Toast | yes |
| Vendor terms for agents Toast, read 2026-10-15 | Through partners |
Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Source. About Toast · all vendors.
Level 1 of 5, Basic Web Presence
These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.
| Link headers on the homepage | no how |
| sitemap.xml | yes |
| AI bot rules in robots.txt | yes |
| Content Signals in robots.txt | no how |
| Markdown on Accept: text/markdown | no how |
| llms.txt | no how |
| API catalog (RFC 9727) | no how |
| MCP server card | no how |
| A2A agent card | no how |
| Agent Skills index | no how |
| OAuth or OIDC discovery | no how |
| OAuth protected resource metadata | no how |
| auth.md | no how |
| Web Bot Auth key directory | no how |
| ARD capability manifest | no how |
| DNS-AID records | no how |
| WebMCP tools on the page | no how |
| JSON-LD for the business | no |