The Direct Index
Report · Victoria · scanned 2026-11-14

Murder Burger

murderburger.com is hard for agents to use.

Listed by OpenStreetMap.

OrderWebsite

Ways to reach Murder Burger directly, with no marketplace in between. Checked 2026-11-14. Through toast acting for the business. Report a mistake

Hours, from OpenStreetMap: Mon–Tue closed · Wed–Fri 17:00–21:00 · Sat–Sun 12:00–21:00

332 Menzies Street, Victoria V8V 2G9

Outdoor seating (OpenStreetMap)

Nearby, also direct

Places near Murder Burger that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Murder Burger's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Toast.

50.8%

33 of 65 points available

1/5

agent-readiness level, Basic Web Presence

3

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Named by assistants

Named by ChatGPT for "Best burger in town, and I want to order online" in Victoria, November 2026

Each assistant was asked the way people ask, with web search on, for up to three places in Victoria and a link to each one's own site. This business was named in one answer, by 1 of the 2 assistants asked.

QuestionNamed byAsked
Best burger in town, and I want to order online.ChatGPT with a link to this site2026-11-13

Every place named in Victoria, question by question.

Show it

The badge shows how many of the assistants asked named this business, and the month. It updates after every round.

Named by 1 of 2 assistants, Direct Index

<a href="https://directindex.org/r/murderburger.com"><img src="https://directindex.org/badge/named/murderburger.com.svg" alt="Named by 1 of 2 assistants, Direct Index" width="300" height="40"></a>
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask:
“Best burger in town, and I want to order online.” (ChatGPT, with a link to this site)

Where it stands

How Murder Burger compares

Where it stands

246 of 348 in Victoria

Top 71% of the sites scanned in this index. Just above: Le Pho D, Morning People D. Just below: Northern Quarter D, Domino's D.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML100%no
Let AI crawlers in (no block at the server or in robots.txt)100%yes
Structured data with address, phone and hours71%no
Have an llms.txt40%yes

Compared with its peers

Average scoreA or BThis site
Sites built with Wix 54,213 sites52%29%50.8%
Sites using Toast 7,911 sites73%62%50.8%

Nearest places with a similar menu

PlaceDistanceGradeDirect booking or ordering
Beacon Drive In burger, ice_cream778 mDno
A&W burger841 mFno
Finest At Sea fish_and_chips, burger, taco880 mByes
Boardwalk Burgers burger897 mAyes
L'Authentique Poutine & Burgers burger, poutine919 mFno
Fatburger burger1.0 kmByes
Pretty Patty burger1.1 kmDno
Burger King burger1.2 kmDno
Bin4 burger1.4 kmByes
Big Wheel Burger burger1.7 kmCno
Businesses like yours

Businesses like Murder Burger in Victoria

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Victoria34862%41%50.8%
Sites built with Wix in Victoria2973%48%50.8%
Sites using Toast in Victoria1876%67%50.8%
Sites built with Wix and using Toast in Victoria269%50%50.8%

After the top fixes

With the three fixes above (No structured data for the business; No menu or price list found; Almost no text without JavaScript), the score would be about 87.7%. That would be 46th of 348 in Victoria, up from 246th.

Findings

What to fix first

  1. No structured data for the business +15 points

    Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. No menu or price list found +7 points

    Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. How to fix it

  3. Almost no text without JavaScript +2 points

    Crawlers that don't run scripts see an empty page. Put the menu, hours and address in plain HTML. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Victoria. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Ordering through toast on your own domain There's no marketplace commission, and the customer stays yours.
  • Toast works with agents through its partners Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Terms read on 2026-10-15: https://www.digitaltransactions.net/square-toast-jump-into-ai-boosted-google-maps/. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

Builder: wix · almost no text without JavaScript · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details