The Direct Index
Report · Melbourne · scanned 2026-10-18

Moc Roll

mocroll.com.au is partly visible to agents.

Listed by Overture Maps.

MenuCallWebsite

Ways to reach Moc Roll directly, with no marketplace in between. Checked 2026-10-18. Report a mistake

305 Glen Huntly Rd, 3185, Melbourne · +61390175739

Prices: 6 prices on the site, the middle one A$15.00

Owners

The website's grade

An AI assistant can open Moc Roll's website. It can read what Moc Roll offers. It can't find a link to book or order online.

67.7%

44 of 65 points available

1/5

agent-readiness level, Basic Web Presence

3

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

6 prices on the landing page, the middle one A$15.00.

In Melbourne, the middle price of comparable sites that show prices is A$18.00.

Every city compared →
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Melbourne and named 56 places. Moc Roll wasn't one of them. See who was named →

Where it stands

How Moc Roll compares

Where it stands

1,631 of 4,394 in Melbourne

Top 37% of the sites scanned in this index. Just above: Merchant Society C, Miss Caroline C. Just below: Moon Dog Wild West C, Narai Thai Restaurant C.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%no
Publish the menu or price list as HTML91%yes
Let AI crawlers in (no block at the server or in robots.txt)95%yes
Structured data with address, phone and hours51%no
Have an llms.txt27%yes

The top 10% are the 445 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with Wix 10,627 sites49%24%67.7%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Budapest92 mDno
Paradai Thai Elsternwick thai107 mByes
Copycat Restaurant134 mAyes
Nevsky russian522 mFno
Mediterranean Greek Tavern greek662 mDno
Attica907 mAyes
Ripponlea Fish Supply fish_and_chips976 mCyes
Ripponlea Food & Wine1.0 kmAyes
Baked in Elwood Pizza & Pasta pizza, pasta1.1 kmFno
Plain Sailing brunch1.2 kmByes
Businesses like yours

Businesses like Moc Roll in Melbourne

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Melbourne4,39456%32%67.7%
Sites built with Wix in Melbourne21566%50%67.7%

The best of the sites built with Wix in Melbourne

Chulah Indian Restaurant, Truganina A 100% · Wildgrain A 100% · Bellezza Restaurant A 95.4% · Bhaiyaji's A 95.4% · Chutney Bar Mornington A 95.4%

After the top fixes

With the two fixes above (No booking or ordering link on the website; Structured data is incomplete), the score would be about 95.4%. That would be 96th of 4,394 in Melbourne, up from 1631st.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. No booking or ordering link on the website +15 points

    There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page on your own domain. How to fix it

  2. Structured data is incomplete +3 points

    Missing: opening hours. How to fix it

  3. The phone number on the site doesn't match the open map data

    The site shows 0416253944, but OpenStreetMap or Overture Maps lists +61390175739. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Melbourne. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

Builder: wix · Front: cloudflare · contact page /contact-10: nothing new; menu page /menus: nothing new

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on wix.

Where to paste it on Wix: Settings, then Custom Code under Development & integrations, then Add Custom Code; choose All pages and Head. The site must be published with a connected domain. the official help page.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Moc Roll",
  "url": "http://www.mocroll.com.au/",
  "telephone": "+61390175739",
  "address": "305 Glen Huntly Rd, 3185, Melbourne",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -37.88431784,
    "longitude": 145.0019816
  },
  "servesCuisine": [
    "vietnamese"
  ],
  "hasMenu": "https://www.mocroll.com.au/menus"
}
</script>
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

Rescan now · Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score C

<a href="https://directindex.org/r/mocroll.com.au"><img src="https://directindex.org/badge/mocroll.com.au.svg" alt="Agent-Direct Score C" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Moc Roll

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/mocroll.com.au, through the MCP tool direct_record and in the city feed /city/melbourne/direct.json.

PathLinkStatus
Booknone on record
Ordernone on record
Menuwww.mocroll.com.au/menus html_pagefrom the scan
Hoursnone on record
Phone+61390175739

Stable links that count: /go/mocroll.com.au/menu answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
yes
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no
Agent readiness

Level 1 of 5, Basic Web Presence

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtyes
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessyes