The Direct Index
Report · London · scanned 2026-10-21

The Village Fish and Chips

mcdermottsfishandchips.co.uk is largely invisible to agents.

Listed by OpenStreetMap · Overture Maps.

Website

Ways to reach The Village Fish and Chips directly, with no marketplace in between. Checked 2026-10-21. Report a mistake

Petts Wood Road 196 BR5 1LG Orpington

Nearby, also direct

Places near The Village Fish and Chips that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open The Village Fish and Chips's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online.

33.8%

22 of 65 points available

0/5

agent-readiness level, Not Ready

5

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 23 everyday questions about London and named 108 places. The Village Fish and Chips wasn't one of them. See who was named →

Where it stands

How The Village Fish and Chips compares

Where it stands

7,070 of 8,985 in London

Top 79% of the sites scanned in this index. Just above: The Imperial Arms F, The Midyeci F. Just below: Tokoton F, Twist F.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%no
Publish the menu or price list as HTML87%no
Let AI crawlers in (no block at the server or in robots.txt)94%yes
Structured data with address, phone and hours64%no
Have an llms.txt37%no

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 236,086 sites55%25%33.8%

Nearest places with a similar menu

PlaceDistanceGradeDirect booking or ordering
Seafare fish_and_chips2.2 kmDno
Crispy Cod fish_and_chips2.3 kmFno
Quality fish_and_chips, kebab2.4 kmByes
Tom Bell fish_and_chips3.0 kmFyes
Mr Chippy Orpington fish_and_chips3.1 kmCno
Businesses like yours

Businesses like The Village Fish and Chips in London

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in London8,98554%36%33.8%
Sites built with WordPress in London2,67166%48%33.8%

After the top fixes

With the three fixes above (No structured data for the business; No booking or ordering link on the website; No menu or price list found), the score would be about 90.8%. That would be 525th of 8,985 in London, up from 7070th.

Findings

What to fix first

  1. No structured data for the business +15 points

    Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. No booking or ordering link on the website +15 points

    There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page on your own domain. How to fix it

  3. No menu or price list found +7 points

    Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. How to fix it

  4. No working HTTPS +3 points

    The page is only served over plain http. Browsers and agents rank it lower or refuse it.

  5. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in London. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in There's no robots.txt, which means everything is allowed.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.

Builder: wordpress · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details