Matstöðin
matstodin.is is partly visible to agents.
Listed by Overture Maps.
Ways to reach Matstöðin directly, with no marketplace in between. Checked 2026-11-04. Report a mistake
Höfðabakki 9, 110, Reykjavíkurborg · +3548441148
Places near Matstöðin that take a booking or an order on their own website, with no marketplace in between.
- Flatbakan530 m · pizza
The website's grade
An AI assistant can open Matstöðin's website. It can read what Matstöðin offers. To book or order, it is sent to Wolt, a marketplace.
36 of 65 points available
agent-readiness level, Not Ready
things to fix
Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.
What the site tells visitors Measured, not scored
These don't change the grade.
Visitors from abroad, and assistants answering in English, read the page as it is.
Every city compared →What assistants answer
Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.
The assistants were asked 22 everyday questions about Reykjavík and named 82 places. Matstöðin wasn't one of them. See who was named →
How Matstöðin compares
95 of 234 in Reykjavík
Top 41% of the sites scanned in this index. Just above: Hekla Restaurant C, Mandi C. Just below: Olifa - La Madre Pizza C, Steikhúsið C.
| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 67% | no |
| Publish the menu or price list as HTML | 67% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 96% | yes |
| Structured data with address, phone and hours | 50% | no |
| Have an llms.txt | 54% | no |
Compared with its peers
| Average score | A or B | This site | |
|---|---|---|---|
| Sites using Wolt 675 sites | 59% | 26% | 55.4% |
Nearest places in the index
| Place | Distance | Grade | Direct booking or ordering |
|---|---|---|---|
| Silli Kokkur burger | 342 m | F | no |
| Bæjarins Beztu Pylsur hot_dog | 365 m | C | no |
| Preppbarinn | 367 m | D | no |
| Sbarro pizza | 369 m | F | no |
| American Style burger | 389 m | F | no |
| Höfðakaffi | 393 m | C | no |
| Glósteinn pizza | 437 m | D | no |
| Fonix chinese | 476 m | C | no |
| Flatbakan pizza | 533 m | C | yes |
| Menam WOK asian_fusion | 540 m | D | no |
Businesses like Matstöðin in Reykjavík
| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Reykjavík | 234 | 51% | 18% | 55.4% |
| Sites using Wolt in Reykjavík | 9 | 48% | 22% | 55.4% |
After the top fixes
With the three fixes above (No structured data for the business; Ordering only through wolt; Wolt's terms ban bots and automated use, but a direct form on your own site has no such limit), the score would be about 100%, which would be first of 234 in Reykjavík.
What to fix first
- No structured data for the business +14 points
Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it
- Ordering only through wolt +12 points
Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. How to fix it About this vendor
- Wolt's terms ban bots and automated use, but a direct form on your own site has no such limit +12 points
Wolt's user terms (Germany, from 8 September 2025) say users must not use bots or other automated methods to use the Wolt services and must access them only through Wolt's own app and website. Terms read on 2026-10-15: https://explore.wolt.com/en/deu/terms. An agent that books or orders there goes against the vendor's terms unless the vendor allows it. A form or booking page on your own domain has no such limit. How to fix it About this vendor
- No llms.txt no points, but worth doing
Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it
- The phone number on the site doesn't match the open map data
The site shows 8441148, but OpenStreetMap or Overture Maps lists +3548441148. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.
Send the fixes to your web person
No one is listed yet to fix this in Reykjavík. List your agency or yourself. It's free, and every listing is reviewed by hand.
Already right
- robots.txt lets AI crawlers in There's no robots.txt, which means everything is allowed.
- AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- Menu or price list is an HTML page Agents can read the items and prices.
Builder: unknown · What to paste
Own this business?
Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.
Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
What agents get, and what the site publishes
The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details