La Smorfia

Places near La Smorfia that take a booking or an order on their own website, with no marketplace in between.

• Pizza Roma180 m · italian
• FRESCO270 m · italian
• Mario’s Pizzeria Trattoria660 m · pizza
• Oxford Pizza & Grill810 m · burger

Named by ChatGPT for "Best pizza delivered to where I'm staying, right now" and "I'm coeliac. A restaurant with real gluten-free options for dinner, book it" in Oxford, October 2026

Each assistant was asked the way people ask, with web search on, for up to three places in Oxford and a link to each one's own site. This business was named in 2 answers, by 1 of the 2 assistants asked.

Every place named in Oxford, question by question.

Show it

The badge shows how many of the assistants asked named this business, and the month. It updates after every round.

<a href="https://directindex.org/r/lasmorfiaoxford.com"><img src="https://directindex.org/badge/named/lasmorfiaoxford.com.svg" alt="Named by 1 of 2 assistants, Direct Index" width="300" height="40"></a>

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask:
“Best pizza delivered to where I'm staying, right now.” (ChatGPT, with a link to this site)
“I'm coeliac. A restaurant with real gluten-free options for dinner, book it.” (ChatGPT, with a link to this site)

What to fix first

1. No structured data for the business +14 points

   Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

2. No llms.txt no points, but worth doing

   Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

No one is listed yet to fix this in Oxford. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

• robots.txt lets AI crawlers in No rule blocks the main AI user agents.
• AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
• Menu or price list is an HTML page Agents can read the items and prices.
• Booking on your own site Agents can book without going through a marketplace.
• Ordering through nextorder on your own domain There's no marketplace commission, and the customer stays yours.

Builder: wordpress · menu page /menus/: nothing new; booking page /info-and-bookings/: nothing new

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on wordpress.

Where to paste it on WordPress: a plugin that adds code to every page's header, such as WPCode (Insert Headers and Footers), in its Header box. the official help page.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "La Smorfia",
  "url": "https://lasmorfiaoxford.com/",
  "telephone": "+44 7511 819633",
  "email": "info@lasmorfiaoxford.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Cowley Road 247",
    "postalCode": "OX4 1XG",
    "addressLocality": "Oxford"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.7453192,
    "longitude": -1.2300521
  },
  "openingHours": "Mo-Th 17:00-22:00; Fr-Su 10:00-22:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday"
      ],
      "opens": "17:00",
      "closes": "22:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday",
        "Saturday",
        "Sunday"
      ],
      "opens": "10:00",
      "closes": "22:00"
    }
  ],
  "servesCuisine": [
    "italian",
    "pizza"
  ],
  "acceptsReservations": "https://lasmorfiaoxford.com/info-and-bookings/",
  "hasMenu": "https://lasmorfiaoxford.com/menus/",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://lasmorfiaoxford.com/info-and-bookings/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://la-smorfia-oxford.nextorder.com/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>

# La Smorfia

> restaurant (italian, pizza) in Cowley Road 247 OX4 1XG Oxford, Oxford. Phone +44 7511 819633.

## Book or order directly

- Book: https://lasmorfiaoxford.com/info-and-bookings/ (on the business's own site)
- Order: https://la-smorfia-oxford.nextorder.com/ (through nextorder acting for the business)
- Menu: https://lasmorfiaoxford.com/menus/

## Opening hours

Mo-Th 17:00-22:00; Fr-Su 10:00-22:00

## About

- Website: https://lasmorfiaoxford.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.