The Laneway

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

What to fix first

1. The site turns away every visitor that isn't a browser, AI agents included +25 points

   A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. How to fix it

2. Structured data is incomplete +7 points

   Missing: address, telephone, opening hours. How to fix it

3. No price list of services found +7 points

   Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. How to fix it

Send the fixes to your web person

No one is listed yet to fix this in Melbourne hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

• robots.txt lets AI crawlers in No rule blocks the main AI user agents.
• Structured data found (Organization) no address, phone or hours in it
• Appointments on your own site Agents can book an appointment without going through a marketplace.

Builder: shopify · Front: cloudflare · A plain fetch got cloudflare_challenge; a real browser got the page, so the scan continues on the rendered page.

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on shopify.

Where to paste it on Shopify: Online Store, then the three-dot menu on the theme, then Edit code; paste it in the theme's layout file, inside the head. the official help page.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "The Laneway",
  "url": "http://www.laneway.com.au/",
  "telephone": "+61395783963",
  "address": "127 Thomas St, 3187, Melbourne",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -37.90801998,
    "longitude": 145.02470988
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://laneway.com.au/pages/appointments",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>