The Direct Index
Report · Reykjavík · scanned 2026-11-04

KFC

kfc.is is mostly ready for agents.

Listed by OpenStreetMap · Overture Maps.

OrderMenuWebsite

Ways to reach KFC directly, with no marketplace in between. Checked 2026-11-04. On the business's own site. Report a mistake

Hours, from OpenStreetMap · Overture Maps: Mon–Sun 11:00–22:00

Faxafen 2 108

Its menu mentions: vegan options

Nearby, also direct

Places near KFC that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open KFC's website. It can read what KFC offers. It finds a way to book or order directly on the site.

72.3%

47 of 65 points available

1/5

agent-readiness level, Basic Web Presence

2

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

No English version declared.

Visitors from abroad, and assistants answering in English, read the page as it is.

Every city compared →
Named by assistants

Named by ChatGPT and Gemini for "I'm feeling like chicken tonight. Where can I order from?" in Reykjavík, October 2026

Each assistant was asked the way people ask, with web search on, for up to three places in Reykjavík and a link to each one's own site. This business was named in one answer, by 2 of the 2 assistants asked.

QuestionNamed byAsked
I'm feeling like chicken tonight. Where can I order from?ChatGPT with a link to this site
Gemini with a link to this site
2026-10-22

Every place named in Reykjavík, question by question.

Show it

The badge shows how many of the assistants asked named this business, and the month. It updates after every round.

Named by 2 of 2 assistants, Direct Index

<a href="https://directindex.org/r/kfc.is"><img src="https://directindex.org/badge/named/kfc.is.svg" alt="Named by 2 of 2 assistants, Direct Index" width="300" height="40"></a>
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask:
“I'm feeling like chicken tonight. Where can I order from?” (ChatGPT, Gemini, with a link to this site)

Where it stands

How KFC compares

Where it stands

37 of 234 in Reykjavík

Top 16% of the sites scanned in this index. Just above: Fine B, Flatey B. Just below: Mai Thai B, TIDES B.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain67%yes
Publish the menu or price list as HTML67%yes
Let AI crawlers in (no block at the server or in robots.txt)96%yes
Structured data with address, phone and hours50%no
Have an llms.txt54%no

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Götubitinn - Reykjavik Street Food50 mFno
Subway sandwich62 mDno
Pure deli health_food82 mFno
Salatbarinn Buffet Restaurant buffet202 mCno
Saffran indian268 mFno
BK Kjúklingur chicken279 mByes
Hraðlestin indian280 mCno
Bragðlaukar307 mFno
Dirty Burger & Ribs burger308 mDno
2Guys burger324 mDno
Businesses like yours

Businesses like KFC in Reykjavík

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Reykjavík23451%18%72.3%

After the top fixes

With the fix above (No structured data for the business), the score would be about 95.4%, which would be first of 234 in Reykjavík.

Findings

What to fix first

  1. No structured data for the business +15 points

    Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Reykjavík. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Menu or price list is an HTML page Agents can read the items and prices.
  • Ordering on your own site Agents can order without going through a marketplace.

Builder: unknown · contact page /about_us: nothing new; menu page /menu: nothing new; booking page /locator: nothing new · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details