The Direct Index
Report · Reykjavík · scanned 2026-11-04

Jómfrúin

jomfruin.is is hard for agents to use.

Listed by OpenStreetMap · Overture Maps.

CallWebsite

Ways to reach Jómfrúin directly, with no marketplace in between. Checked 2026-11-04. Report a mistake

Hours, from OpenStreetMap · Overture Maps: Mon–Sun 11:00–22:00

+354%2055%2010%20100

Outdoor seating (OpenStreetMap) · Step-free access (OpenStreetMap)

Languages: Icelandic, English

Nearby, also direct

Places near Jómfrúin that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

Some AI assistants are turned away by Jómfrúin's website. It can't find a menu or price list, so it answers from other sites. To book or order, it is sent to dineout_is, a marketplace.

45.5%

29.6 of 65 points available

2/5

agent-readiness level, Bot-Aware

6

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 22 everyday questions about Reykjavík and named 82 places. Jómfrúin wasn't one of them. See who was named →

Where it stands

How Jómfrúin compares

Where it stands

137 of 234 in Reykjavík

Top 59% of the sites scanned in this index. Just above: lóla D, Grillmarkaðurinn D. Just below: Dill D, Hjá Jóni D.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain67%no
Publish the menu or price list as HTML67%no
Let AI crawlers in (no block at the server or in robots.txt)96%no
Structured data with address, phone and hours50%no
Have an llms.txt54%no

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 236,086 sites55%25%45.5%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Hard Rock Cafe burger, american15 mAyes
Grillmarkaðurinn33 mDno
Messinn seafood40 mFno
Ristorante Caruso italian47 mCyes
Just JK Kebab49 mDno
Icelandic Street Food local56 mFno
Hressó regional61 mFno
BakaBaka pizza77 mBno
Mama Reykjavik asian, thai, indian, sandwich, chocolate, dessert83 mAno
Apotek84 mDno
Businesses like yours

Businesses like Jómfrúin in Reykjavík

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Reykjavík23451%18%45.5%
Sites built with WordPress in Reykjavík6351%13%45.5%
Sites using Dineout Is in Reykjavík3451%9%45.5%
Sites built with WordPress and using Dineout Is in Reykjavík1147%0%45.5%

After the top fixes

With the three fixes above (Booking only through dineout_is; No menu or price list found; The server turns AI crawlers away at the door), the score would be about 85.1%. That would be 9th of 234 in Reykjavík, up from 137th.

Findings

What to fix first

  1. Booking only through dineout_is +12 points

    Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. How to fix it About this vendor

  2. No menu or price list found +7 points

    Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. How to fix it

  3. The server turns AI crawlers away at the door +6.7 points

    Requests as GPTBot (http_403), ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. How to fix it

  4. robots.txt blocks GPTBot, ClaudeBot, Google-Extended +3.7 points

    These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. How to fix it

  5. Structured data is incomplete +3 points

    Missing: address, telephone. How to fix it

  6. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Reykjavík. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • Structured data found (Restaurant) opening hours

Builder: wordpress · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details