The Direct Index
Report · Reykjavík · scanned 2026-11-04

Hjá Jóni

hjajoni.is is hard for agents to use.

Listed by Overture Maps.

CallWebsite

Ways to reach Hjá Jóni directly, with no marketplace in between. Checked 2026-11-04. Report a mistake

Thorvaldsensstræti 2, 101, Reykjavíkurborg · +3545133120

Languages: Icelandic, English

Nearby, also direct

Places near Hjá Jóni that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Hjá Jóni's website. It can't find a menu or price list, so it answers from other sites. To book or order, it is sent to dineout_is, a marketplace.

44.6%

29 of 65 points available

1/5

agent-readiness level, Basic Web Presence

5

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 22 everyday questions about Reykjavík and named 82 places. Hjá Jóni wasn't one of them. See who was named →

Where it stands

How Hjá Jóni compares

Where it stands

139 of 234 in Reykjavík

Top 59% of the sites scanned in this index. Just above: Jómfrúin D, Dill D. Just below: Höfnin D, Konsúlat Wine Room D.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain67%no
Publish the menu or price list as HTML67%no
Let AI crawlers in (no block at the server or in robots.txt)96%yes
Structured data with address, phone and hours50%no
Have an llms.txt54%no

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Mandi syrian, shawarma47 mCno
Dirty Burger & Ribs burger, chicken52 mDno
Dirty Burger and Ribs burger55 mDno
Shalimar pakistani56 mByes
101 Bistro mediterranean, turkish70 mCno
Gamla Reykjavík - Old Reykjavík french79 mCno
Fiskmarkaðurinn92 mBno
Tres Locos mexican96 mCno
Pítubarinn98 mFno
BURRO Tapas + Steaks latin_american98 mCno
Businesses like yours

Businesses like Hjá Jóni in Reykjavík

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Reykjavík23451%18%44.6%
Sites using Dineout Is in Reykjavík3451%9%44.6%

After the top fixes

With the three fixes above (No structured data for the business; Booking only through dineout_is; No menu or price list found), the score would be about 95.4%, which would be first of 234 in Reykjavík.

Findings

What to fix first

  1. No structured data for the business +14 points

    Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. Booking only through dineout_is +12 points

    Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. How to fix it About this vendor

  3. No menu or price list found +7 points

    Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. How to fix it

  4. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

  5. The phone number on the site doesn't match the open map data

    The site shows 5133120, but OpenStreetMap or Overture Maps lists +3545133120. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Reykjavík. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.

Builder: unknown · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details