The Direct Index
Report · Durban · scanned 2026-11-14

Jack Salmon

jacksalmon.co.za is hard for agents to use.

Listed by Overture Maps.

MenuCallWebsite

Ways to reach Jack Salmon directly, with no marketplace in between. Checked 2026-11-14. Report a mistake

Shop 15, Glenore Centre, 1 Aubrey Dr, 4051, Durban · +27315723664

Nearby, also direct

Places near Jack Salmon that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Jack Salmon's website. What Jack Salmon offers is in a PDF or an image, and assistants read those badly. It finds a phone number, but no link to book or order online.

49.2%

32 of 65 points available

0/5

agent-readiness level, Not Ready

5

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

The footer says © 2023.

Visitors and assistants may read that year as the last time anyone looked after the site.

Every city compared →
Named by assistants

Named by Gemini for "I want sushi delivered this evening" in Durban, November 2026

Each assistant was asked the way people ask, with web search on, for up to three places in Durban and a link to each one's own site. This business was named in one answer, by 1 of the 2 assistants asked.

QuestionNamed byAsked
I want sushi delivered this evening.Gemini with a link to this site2026-11-05

Every place named in Durban, question by question.

Show it

The badge shows how many of the assistants asked named this business, and the month. It updates after every round.

Named by 1 of 2 assistants, Direct Index

<a href="https://directindex.org/r/jacksalmon.co.za"><img src="https://directindex.org/badge/named/jacksalmon.co.za.svg" alt="Named by 1 of 2 assistants, Direct Index" width="300" height="40"></a>
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask:
“I want sushi delivered this evening.” (Gemini, with a link to this site)

Where it stands

How Jack Salmon compares

Where it stands

164 of 292 in Durban

Top 56% of the sites scanned in this index. Just above: Cattle Baron (Umhlanga Rocks) D, Hollywood Bunny Bar D. Just below: Jewell Of India - Sibaya Casino D, Lords & Legends Sports Cafe D.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain93%no
Publish the menu or price list as HTML93%no
Let AI crawlers in (no block at the server or in robots.txt)87%yes
Structured data with address, phone and hours30%no
Have an llms.txt33%no

Compared with its peers

Average scoreA or BThis site
Sites built with Webflow 11,068 sites56%24%49.2%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Comics burger632 mBno
Ponto's673 mByes
Mugg and Bean1.1 kmFno
Al Firenze italian1.2 kmByes
Cafe Italia1.3 kmFno
No Way Jose Durban North portuguese2.2 kmFno
Kalamata Kouzina2.2 kmDno
Col'Cacchio Pizzeria pizza2.3 kmFno
Dante Japanese - Language school Durban japanese2.6 kmCno
PZA pizza2.8 kmBno
Businesses like yours

Businesses like Jack Salmon in Durban

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Durban29251%24%49.2%
Sites built with Webflow in Durban351%0%49.2%

After the top fixes

With the three fixes above (No structured data for the business; No booking or ordering link on the website; Menu or price list is a PDF), the score would be about 95.4%. That would be 3rd of 292 in Durban, up from 164th.

Findings

What to fix first

  1. No structured data for the business +14 points

    Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. No booking or ordering link on the website +13 points

    There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page. How to fix it

  3. Menu or price list is a PDF +3 points

    Most agents skip PDFs or read them badly. Publish it as an HTML page and keep the PDF as a download. How to fix it

  4. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

  5. The phone number on the site doesn't match the open map data

    The site shows +123456789, but OpenStreetMap or Overture Maps lists +27315723664. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Durban. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in There's no robots.txt, which means everything is allowed.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.

Builder: webflow · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details