The Direct Index
Report · Christchurch dentists, clinics and vets · scanned 2026-11-13

iortho

iortho.co.nz is hard for agents to use.

Listed by OpenStreetMap · Overture Maps.

BookCallWebsite

Ways to reach iortho directly, with no marketplace in between. Checked 2026-11-13. On the business's own site. Report a mistake

Hours, from OpenStreetMap · Overture Maps: Mon–Thu 08:00–17:00 · Fri 08:00–15:00 · Sat–Sun closed

Clyde Road 3 8041 Christchurch · +64 3 962 0288

Step-free access (OpenStreetMap)

Nearby, also direct

Places near iortho that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

Some AI assistants are turned away by iortho's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

54.3%

35.3 of 65 points available

2/5

agent-readiness level, Bot-Aware

5

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Named by assistants

Named by ChatGPT for "A consultation for teeth aligners. Where can I book online?" in Christchurch dentists, clinics and vets, November 2026

Each assistant was asked the way people ask, with web search on, for up to three places in Christchurch dentists, clinics and vets and a link to each one's own site. This business was named in one answer, by 1 of the 2 assistants asked.

QuestionNamed byAsked
A consultation for teeth aligners. Where can I book online?ChatGPT with a link to this site2026-11-13

Every place named in Christchurch dentists, clinics and vets, question by question.

Show it

The badge shows how many of the assistants asked named this business, and the month. It updates after every round.

Named by 1 of 2 assistants, Direct Index

<a href="https://directindex.org/r/iortho.co.nz"><img src="https://directindex.org/badge/named/iortho.co.nz.svg" alt="Named by 1 of 2 assistants, Direct Index" width="300" height="40"></a>
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask:
“A consultation for teeth aligners. Where can I book online?” (ChatGPT, with a link to this site)

Where it stands

How iortho compares

Where it stands

165 of 276 in Christchurch dentists, clinics and vets

Top 60% of the sites scanned in this index. Just above: Studio Dental C, Waller Surgical C. Just below: Bealey Dental D, Coast Skin D.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML83%no
Let AI crawlers in (no block at the server or in robots.txt)97%no
Structured data with address, phone and hours59%no
Have an llms.txt17%no

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 270,003 sites55%25%54.3%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Ear Health Riccarton258 mAyes
You First Physio476 mCyes
Doctors on Riccarton501 mFno
Takurua Vets536 mByes
Boutique Dental Implants Christchurch546 mCno
Team Dental548 mAyes
Elite Physiotherapy586 mDno
Riccarton Dentists711 mByes
Dr Malcolm McKellar Ltd728 mFno
UC Health Centre738 mByes
Businesses like yours

Businesses like iortho in Christchurch dentists, clinics and vets

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Christchurch dentists, clinics and vets27658%33%54.3%
Sites built with WordPress in Christchurch dentists, clinics and vets11162%40%54.3%

After the top fixes

With the three fixes above (The server turns AI crawlers away at the door; No list of services and prices found; Structured data is incomplete), the score would be about 89.7%. That would be 16th of 276 in Christchurch dentists, clinics and vets, up from 165th.

Findings

What to fix first

  1. The server turns AI crawlers away at the door +10 points

    Requests as GPTBot (http_403), ClaudeBot (http_403), PerplexityBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. How to fix it

  2. No list of services and prices found +7 points

    Agents answer 'what do they treat and what does it cost?' from directories instead. Add a page that lists services and prices as text, and link to it from the homepage. How to fix it

  3. Structured data is incomplete +6 points

    Missing: address, telephone, opening hours. How to fix it

  4. robots.txt blocks GPTBot, ClaudeBot, Google-Extended +3.7 points

    These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. How to fix it

  5. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Christchurch dentists, clinics and vets. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • Structured data found (Organization) no address, phone or hours in it
  • Appointments on your own site Agents can book an appointment without going through a marketplace.

Builder: wordpress · booking page /book-a-consult/: nothing new · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details