holidayconcepts.com.au is largely invisible to agents.
Listed by Overture Maps.
Ways to reach Holiday Concepts directly, with no marketplace in between. Checked 2026-10-18. On the business's own site. Report a mistake
10 Dover St, 3121, Melbourne · +611300369463
AI assistants can't open Holiday Concepts's website, so they go by what other sites say about it.
16 of 65 points available
agent-readiness level
things to fix
Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.
Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.
Top 87% of the sites scanned in this index. Just above: Austour Australia F, BalloonMan F. Just below: Holiday World Travel F, Italian Delights Tours F.
| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | yes |
| Publish the menu or price list as HTML | 11% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | no |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 34% | no |
The top 10% are the 97 highest-scoring reachable sites in the index at the last update.
| Average score | A or B | This site | |
|---|---|---|---|
| Sites built with Duda 760 sites | 40% | 10% | 24.6% |
| Place | Distance | Grade | Direct booking or ordering |
|---|---|---|---|
| My Car Rentals | 142 m | B | yes |
| Gig Travel | 218 m | C | no |
| 澳洲墨爾本熱氣球 | 467 m | D | yes |
| Global Ballooning Australia | 475 m | C | yes |
| Women's Art Register | 542 m | B | yes |
| Getaway Holidays | 602 m | F | no |
| Richmond Football Club Museum | 607 m | B | yes |
| Walsh Street House | 802 m | C | yes |
| Punting on the Lake | 915 m | C | yes |
| The Australian Sports Museum | 1.0 km | C | yes |
| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Melbourne tours, attractions and museums | 947 | 47% | 15% | 24.6% |
| Sites built with Duda in Melbourne tours, attractions and museums | 8 | 24% | 0% | 24.6% |
Dinosaur World C 63.1% · BalloonMan F 24.6% · Italian Delights Tours F 24.6% · O'Shannessy's Quality Tours F 24.6% · On a Boat F 23.1%
With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business; No tickets and prices found), the score would be about 95.4%. That would be 2nd of 947 in Melbourne tours, attractions and museums, up from 828th.
Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.
A plain fetch was refused (http_403). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. How to fix it
Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it
Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. How to fix it
No one is listed yet to fix this in Melbourne tours, attractions and museums. List your agency or yourself. It's free, and every listing is reviewed by hand.
Builder: duda · Front: cloudflare · A plain fetch got http_403; a real browser got the page, so the scan continues on the rendered page.
Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on duda.
Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Holiday Concepts",
"url": "http://www.holidayconcepts.com.au/",
"telephone": "+611300369463",
"address": "10 Dover St, 3121, Melbourne",
"geo": {
"@type": "GeoCoordinates",
"latitude": -37.8257011,
"longitude": 144.99204117
},
"potentialAction": [
{
"@type": "ReserveAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.holidayconcepts.com.au/booking-popup",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/MobileWebPlatform"
]
},
"result": {
"@type": "Reservation",
"name": "Reservation"
}
}
]
}
</script>
If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.
Rescan now · Markdown · Dispute a check
Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.
The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/holidayconcepts.com.au, through the MCP tool direct_record and in the city feed /city/melbourne-tours/direct.json.
| Path | Link | Status |
|---|---|---|
| Book | www.holidayconcepts.com.au/booking-popup own site | found by the scan of 2026-10-18, not yet tested |
| Order | none on record | |
| Menu | none on record | |
| Hours | none on record | |
| Phone | +611300369463 |
Stable links that count: /go/holidayconcepts.com.au/book answer 302 to the links above; the count is the line "followed N direct links" on this page.
Owners: claim the business below to correct this record; the claim email carries the link.
Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.
| UCP profile /.well-known/ucp, Google and Shopify's Universal Commerce Protocol | no |
| ACP discovery document /.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol | no |
| MCP server card /.well-known/mcp/server-card.json | no |
| Ordering vendor that takes agent orders Square, Toast, or a vendor whose terms allow agents | no |
Only a real browser got this page (a plain fetch got http_403); Readable and Actionable were measured on the rendered page.
These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.
| JSON-LD for the business | no |