The Direct Index
Report · Sofia tours, attractions and museums · scanned 2026-11-05

Hermes Holidays

hermesholidays.net is partly visible to agents.

Listed by Overture Maps.

BookCallWebsite

Ways to reach Hermes Holidays directly, with no marketplace in between. Checked 2026-11-05. On the business's own site. Report a mistake

Tsar Osvoboditel Blvd 14, floor 5, 1000, София · +359878804415

Prices: 14 prices on the site, the middle one €715

Nearby, also direct

Places near Hermes Holidays that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Hermes Holidays's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

58.5%

38 of 65 points available

1/5

agent-readiness level, Basic Web Presence

5

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

The footer says © 2019.

Visitors and assistants may read that year as the last time anyone looked after the site. In Sofia, 60% of comparable sites that show a year say 2025 or later.

Every city compared →
No English version declared.

Visitors from abroad, and assistants answering in English, read the page as it is. In Sofia, 25% of comparable sites declare one.

Every city compared →
14 prices on the landing page, the middle one €715.

In Sofia, the middle price of comparable sites that show prices is €487.

Every city compared →
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How Hermes Holidays compares

Where it stands

61 of 340 in Sofia tours, attractions and museums

Top 18% of the sites scanned in this index. Just above: Национален природонаучен музей при БАН C, Apollo Travel and Tourism C. Just below: Sofia Travel Holidays C, Asia Holidays - Азия Холидейз C.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain82%yes
Publish the menu or price list as HTML18%no
Let AI crawlers in (no block at the server or in robots.txt)91%yes
Structured data with address, phone and hours3%no
Have an llms.txt18%no

Compared with its peers

Average scoreA or BThis site
Sites built with GoDaddy Website Builder 7,569 sites35%9%58.5%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Skyscanner Sofia12 mFno
The New Sofia Pub Crawl116 mByes
Balkan Bites120 mCyes
Българска патриаршия - Синодална палата122 mDno
Бохемия142 mFno
Народно събрание на Република България152 mFno
Bio Games189 mCno
Nikona Travel EOOD205 mFno
Археологическо ниво на базиликата „Света София“251 mDno
Национален природонаучен музей при БАН257 mCyes
Businesses like yours

Businesses like Hermes Holidays in Sofia tours, attractions and museums

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Sofia tours, attractions and museums34042%6%58.5%
Sites built with GoDaddy Website Builder in Sofia tours, attractions and museums159%0%58.5%

After the top fixes

With the three fixes above (No structured data for the business; No tickets and prices found; No working HTTPS), the score would be about 95.4%, which would be first of 340 in Sofia tours, attractions and museums.

Findings

What to fix first

  1. No structured data for the business +14 points

    Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. No tickets and prices found +7 points

    Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. How to fix it

  3. No working HTTPS +3 points

    The page is only served over plain http. Browsers and agents rank it lower or refuse it.

  4. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

  5. The phone number on the site doesn't match the open map data

    The site shows +35970018017, but OpenStreetMap or Overture Maps lists +359878804415. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Sofia tours, attractions and museums. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Tickets on your own site Agents can buy tickets without going through a marketplace.

Builder: godaddy · contact page /about: nothing new; booking page /reservations/login: nothing new · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

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For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details