The Direct Index
Report · Sofia tours, attractions and museums · scanned 2026-11-05

Apollo Travel and Tourism

apollobg.com is partly visible to agents.

Listed by Overture Maps.

BookCallWebsite

Ways to reach Apollo Travel and Tourism directly, with no marketplace in between. Checked 2026-11-05. On the business's own site. Report a mistake

Pencho Slaveykov Boulevard 18б, 1606, София · +35929525040

Nearby, also direct

Places near Apollo Travel and Tourism that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Apollo Travel and Tourism's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

58.5%

38 of 65 points available

1/5

agent-readiness level, Basic Web Presence

4

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

The footer says © 2019.

Visitors and assistants may read that year as the last time anyone looked after the site. In Sofia, 60% of comparable sites that show a year say 2025 or later.

Every city compared →
No English version declared.

Visitors from abroad, and assistants answering in English, read the page as it is. In Sofia, 25% of comparable sites declare one.

Every city compared →
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How Apollo Travel and Tourism compares

Where it stands

60 of 340 in Sofia tours, attractions and museums

Top 18% of the sites scanned in this index. Just above: Музейко C, Национален природонаучен музей при БАН C. Just below: Hermes Holidays C, Sofia Travel Holidays C.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain82%yes
Publish the menu or price list as HTML18%no
Let AI crawlers in (no block at the server or in robots.txt)91%yes
Structured data with address, phone and hours3%no
Have an llms.txt18%no

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Nova Tours BG136 mDno
Веста Травел162 mDno
Albena218 mCyes
Атлантик Тур337 mDyes
Трип Адвайз358 mByes
Пътувания и приключения385 mCno
Reiseburo City Center399 mDno
Active Travel Ltd.420 mFno
PremioTravel Bulgaria436 mDno
Emerald Travel466 mDno
Businesses like yours

Businesses like Apollo Travel and Tourism in Sofia tours, attractions and museums

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Sofia tours, attractions and museums34042%6%58.5%

After the top fixes

With the three fixes above (No structured data for the business; No tickets and prices found; Almost no text without JavaScript), the score would be about 95.4%, which would be first of 340 in Sofia tours, attractions and museums.

Findings

What to fix first

  1. No structured data for the business +15 points

    Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. No tickets and prices found +7 points

    Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. How to fix it

  3. Almost no text without JavaScript +2 points

    Crawlers that don't run scripts see an empty page. Put the menu, hours and address in plain HTML. How to fix it

  4. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Sofia tours, attractions and museums. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Tickets on your own site Agents can buy tickets without going through a marketplace.

Builder: unknown · booking page /events-tickets: nothing new · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details