The Direct Index
Report · Melbourne · scanned 2026-10-18

Hello Harry The Burger Joint (Fitzroy)

helloharry.com.au is mostly ready for agents.

Listed by Overture Maps.

OrderMenuCallWebsite

Ways to reach Hello Harry The Burger Joint (Fitzroy) directly, with no marketplace in between. Checked 2026-10-18. On the business's own site. Report a mistake

223 Brunswick St, 3065, Melbourne · +61370004850

Owners

The website's grade

An AI assistant can open Hello Harry The Burger Joint (Fitzroy)'s website. It can read what Hello Harry The Burger Joint (Fitzroy) offers. It finds a way to book or order directly on the site.

72.3%

47 of 65 points available

0/5

agent-readiness level, Not Ready

2

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Melbourne and named 56 places. Hello Harry The Burger Joint (Fitzroy) wasn't one of them. See who was named →

Where it stands

How Hello Harry The Burger Joint (Fitzroy) compares

Where it stands

1,240 of 4,394 in Melbourne

Top 28% of the sites scanned in this index. Just above: Great Eastern Hakka Restaurant B, Healthy Choices Salads & Spuds B. Just below: Highway Eats B, Hola Mexico Williamstown B.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML91%yes
Let AI crawlers in (no block at the server or in robots.txt)95%yes
Structured data with address, phone and hours51%no
Have an llms.txt27%no

The top 10% are the 445 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with Webflow 3,358 sites58%26%72.3%

Nearest places with a similar menu

PlaceDistanceGradeDirect booking or ordering
Mollie's Bar & Diner burger714 mDyes
Easey's burger824 mAyes
College Dropout Burgers Pop-Up burger1.5 kmFno
Mofo Burgers burger, coffee_shop, juice1.6 kmCno
Macgregor's Original burger1.7 kmByes
Hanbaobao burger, chicken, chinese1.8 kmDno
Milano burger, pizza2.1 kmFno
Rocket Burgers and Fries burger2.2 kmFno
Wonky Trolley burger2.5 kmBno
Businesses like yours

Businesses like Hello Harry The Burger Joint (Fitzroy) in Melbourne

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Melbourne4,39456%32%72.3%
Sites built with Webflow in Melbourne4962%35%72.3%

The best of the sites built with Webflow in Melbourne

Piccolino - Woodfired Pizzeria - Trattoria A 100% · Chez Olivier Le Bistro A 95.4% · Grande Kitchen & Bar A 95.4% · Yum Sing House A 87.7% · Martha's Table A 85.1%

After the top fixes

With the fix above (No structured data for the business), the score would be about 95.4%. That would be 96th of 4,394 in Melbourne, up from 1240th.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. No structured data for the business +15 points

    Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Melbourne. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

Builder: webflow · Front: cloudflare · contact page /about: nothing new; menu page /menu: nothing new

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on webflow.

Where to paste it on Webflow: the site's custom code settings, in the head code field. the official help page.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Hello Harry The Burger Joint (Fitzroy)",
  "url": "https://www.helloharry.com.au/",
  "telephone": "+61370004850",
  "address": "223 Brunswick St, 3065, Melbourne",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -37.80067167,
    "longitude": 144.97785794
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://order.helloharry.com.au/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>

llms.txt

Save as /llms.txt at the root of the site. Guide.

# Hello Harry The Burger Joint (Fitzroy)

> local business (burger) in 223 Brunswick St, 3065, Melbourne, Melbourne. Phone +61370004850.

## Book or order directly

- Order: https://order.helloharry.com.au/ (on the business's own site)
- Menu: https://www.helloharry.com.au/menu

## About

- Website: https://www.helloharry.com.au/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

Rescan now · Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score B

<a href="https://directindex.org/r/helloharry.com.au"><img src="https://directindex.org/badge/helloharry.com.au.svg" alt="Agent-Direct Score B" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Hello Harry The Burger Joint (Fitzroy)

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/helloharry.com.au, through the MCP tool direct_record and in the city feed /city/melbourne/direct.json.

PathLinkStatus
Booknone on record
Orderorder.helloharry.com.au/ own sitefound by the scan of 2026-10-18, not yet tested
Menuwww.helloharry.com.au/menu html_pagefrom the scan
Hoursnone on record
Phone+61370004850

Stable links that count: /go/helloharry.com.au/order, /go/helloharry.com.au/menu answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no
Agent readiness

Level 0 of 5, Not Ready

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlno how
AI bot rules in robots.txtno how
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessno