Hei
hei.co.nz is hard for agents to use.
Listed by OpenStreetMap · Overture Maps.
Ways to reach Hei directly, with no marketplace in between. Checked 2026-11-14. Report a mistake
Hours, from OpenStreetMap · Overture Maps: Mo-Sa 11:30-15:00,17:00+
Places near Hei that take a booking or an order on their own website, with no marketplace in between.
- Thai House10 m · thai
- Somtum Thai10 m · thai
- Scopa40 m · pizza
- Little India60 m · indian
- Mother of Coffee90 m · ethiopian
The website's grade
An AI assistant can open Hei's website. It can read what Hei offers. It can't find a link to book or order online.
32 of 65 points available
agent-readiness level, Basic Web Presence
things to fix
Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.
Named by ChatGPT for "Birthday dinner for eight on Friday. I want to book online" in Wellington, November 2026
Each assistant was asked the way people ask, with web search on, for up to three places in Wellington and a link to each one's own site. This business was named in one answer, by 1 of the 3 assistants asked.
| Question | Named by | Asked |
|---|---|---|
| Birthday dinner for eight on Friday. I want to book online. | ChatGPT with a link to this site | 2026-11-13 |
Every place named in Wellington, question by question.
Show it
The badge shows how many of the assistants asked named this business, and the month. It updates after every round.
<a href="https://directindex.org/r/hei.co.nz"><img src="https://directindex.org/badge/named/hei.co.nz.svg" alt="Named by 1 of 3 assistants, Direct Index" width="300" height="40"></a>
What assistants answer
Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.
Recommended when people ask:
“Birthday dinner for eight on Friday. I want to book online.” (ChatGPT, with a link to this site)
How Hei compares
222 of 285 in Wellington
Top 78% of the sites scanned in this index. Just above: El Matador D, Fujiyama Teppanyaki D. Just below: Kebabs on Queen D, Martin Bosley's D.
| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 100% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 47% | no |
| Have an llms.txt | 30% | no |
Compared with its peers
| Average score | A or B | This site | |
|---|---|---|---|
| Sites built with WordPress 263,486 sites | 55% | 25% | 49.2% |
Nearest places in the index
| Place | Distance | Grade | Direct booking or ordering |
|---|---|---|---|
| Thai House thai | 13 m | B | yes |
| Somtum Thai thai | 13 m | B | yes |
| Eleven Fifty Four pasta | 30 m | C | no |
| Scopa pizza | 39 m | C | yes |
| Little India indian | 63 m | B | yes |
| Macha, Jom Tapau malaysian | 72 m | F | no |
| Mother of Coffee ethiopian | 87 m | F | yes |
| Aroy Thai Eatery thai | 98 m | C | yes |
| Noble Rot | 103 m | C | yes |
| Satay Palace malaysian | 105 m | A | yes |
Businesses like Hei in Wellington
| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Wellington | 285 | 64% | 49% | 49.2% |
| Sites built with WordPress in Wellington | 90 | 65% | 43% | 49.2% |
After the top fixes
With the two fixes above (No structured data for the business; No booking or ordering link on the website), the score would be about 95.4%. That would be 4th of 285 in Wellington, up from 222nd.
What to fix first
- No structured data for the business +15 points
Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it
- No booking or ordering link on the website +15 points
There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page on your own domain. How to fix it
- No llms.txt no points, but worth doing
Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it
Send the fixes to your web person
No one is listed yet to fix this in Wellington. List your agency or yourself. It's free, and every listing is reviewed by hand.
Already right
- robots.txt lets AI crawlers in No rule blocks the main AI user agents.
- AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- Menu or price list is an HTML page Agents can read the items and prices.
Builder: wordpress · contact page /contact/: nothing new; menu page /menu/: nothing new · What to paste
Own this business?
Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.
Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
What agents get, and what the site publishes
The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details