The Direct Index
Report · Melbourne hairdressers and beauty salons · scanned 2026-10-18

Essendon Hair And Beauty

hairdressersessendon.com.au is hard for agents to use.

Listed by Overture Maps.

CallWebsite

Ways to reach Essendon Hair And Beauty directly, with no marketplace in between. Checked 2026-10-18. Report a mistake

109 Buckley St, 3040, Essendon · (03) 9370 0887

Owners

The website's grade

An AI assistant can open Essendon Hair And Beauty's website. It can't find a menu or price list, so it answers from other sites. It finds a phone number, but no link to book or order online.

43.1%

28 of 65 points available

1/5

agent-readiness level, Basic Web Presence

5

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How Essendon Hair And Beauty compares

Where it stands

2,512 of 3,634 in Melbourne hairdressers and beauty salons

Top 69% of the sites scanned in this index. Just above: Ennio and Sandra's Hairstyling D, Essence of Thailand-Authentic Thai Massage D. Just below: Etincelle D, Exclusive Brows and Lashes D.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%no
Publish the menu or price list as HTML22%no
Let AI crawlers in (no block at the server or in robots.txt)99%yes
Structured data with address, phone and hours23%no
Have an llms.txt45%no

The top 10% are the 369 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 68,857 sites58%30%43.1%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Skin Bottéga122 mCyes
Endless Hair217 mCyes
Essendon Hair & Makeup studio226 mDno
Li’s Massage Clinic945 mCyes
Gabrielle Studio955 mDyes
Sculpted Face and Body958 mCyes
Brows Threading1.1 kmCno
Spray Aus1.1 kmByes
Soho London1.1 kmDno
Lomi Massage1.2 kmFno
Businesses like yours

Businesses like Essendon Hair And Beauty in Melbourne hairdressers and beauty salons

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Melbourne hairdressers and beauty salons3,63454%27%43.1%
Sites built with WordPress in Melbourne hairdressers and beauty salons95660%32%43.1%

The best of the sites built with WordPress in Melbourne hairdressers and beauty salons

Beautyologist A 95.4% · My Massage Studio Myotherapy and Remedial Massage A 95.4% · Swan Skin & Body Solutions A 95.4% · enta A 95.4% · Re.Medispa A 90.3%

After the top fixes

With the three fixes above (No structured data for the business; No online booking link on the website; No price list of services found), the score would be about 95.4%, which would be first of 3,634 in Melbourne hairdressers and beauty salons.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. No structured data for the business +14 points

    Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. No online booking link on the website +13 points

    There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page. How to fix it

  3. No price list of services found +7 points

    Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. How to fix it

  4. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

  5. The phone number on the site doesn't match the open map data

    The site shows (03)93704516, but OpenStreetMap or Overture Maps lists (03) 9370 0887. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Melbourne hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

Builder: wordpress · Front: cloudflare

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on wordpress.

Where to paste it on WordPress: a plugin that adds code to every page's header, such as WPCode (Insert Headers and Footers), in its Header box. the official help page.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Essendon Hair And Beauty",
  "url": "https://www.hairdressersessendon.com.au",
  "telephone": "(03) 9370 0887",
  "address": "109 Buckley St, 3040, Essendon",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -37.75721644976042,
    "longitude": 144.9170835535191
  }
}
</script>

llms.txt

Save as /llms.txt at the root of the site. Guide.

# Essendon Hair And Beauty

> local business in 109 Buckley St, 3040, Essendon, Melbourne hairdressers and beauty salons. Phone (03) 9370 0887.

## About

- Website: https://www.hairdressersessendon.com.au
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

Rescan now · Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score D

<a href="https://directindex.org/r/hairdressersessendon.com.au"><img src="https://directindex.org/badge/hairdressersessendon.com.au.svg" alt="Agent-Direct Score D" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Essendon Hair And Beauty

No direct path on record: the scan of 2026-10-18 found no booking or ordering link on hairdressersessendon.com.au or on a vendor's site. The same record is served as JSON at /api/direct/hairdressersessendon.com.au, through the MCP tool direct_record and in the city feed /city/melbourne-salons/direct.json.

PathLinkStatus
Booknone on record
Ordernone on record
Menunone on record
Hoursnone on record
Phone(03) 9370 0887

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no
Agent readiness

Level 1 of 5, Basic Web Presence

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryyes
OAuth protected resource metadatayes
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessno