The Direct Index
Report · Edinburgh hairdressers and beauty salons · scanned 2026-10-21

Hair by JFK

hairbyjfk.com is mostly ready for agents.

Listed by OpenStreetMap · Overture Maps.

BookCallWebsite

Ways to reach Hair by JFK directly, with no marketplace in between. Checked 2026-10-21. Through phorest acting for the business. Report a mistake

Bruntsfield Place 1 EH10 4HN Edinburgh · 0131 221 9554

Nearby, also direct

Places near Hair by JFK that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Hair by JFK's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Phorest.

72.3%

47 of 65 points available

1/5

agent-readiness level, Basic Web Presence

2

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

The footer says © 2024.

Visitors and assistants may read that year as the last time anyone looked after the site. In Edinburgh, 70% of comparable sites that show a year say 2025 or later.

Every city compared →
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Edinburgh hairdressers and beauty salons and named 55 places. Hair by JFK wasn't one of them. See who was named →

Where it stands

How Hair by JFK compares

Where it stands

88 of 520 in Edinburgh hairdressers and beauty salons

Top 17% of the sites scanned in this index. Just above: Edinburgh Salt Rooms B, H beauty B. Just below: Salon 13 B, Estate Salon B.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML8%no
Let AI crawlers in (no block at the server or in robots.txt)98%yes
Structured data with address, phone and hours21%no
Have an llms.txt55%yes

The top 10% are the 53 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with Wix 24,646 sites53%30%72.3%
Sites using Phorest 437 sites59%19%72.3%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Zen Hair29 mCyes
Hermeduss Sports & Deep tissue massage36 mCyes
Sirs82 mByes
Kings Barbers105 mFno
Riva Hair Designs105 mCyes
Sarah Murray Beauty174 mCyes
IVMedispa212 mFyes
Murray Collier: Massage, Sports Therapy, Physiotherapy214 mCyes
Statement Barbers272 mDno
Thai Treatments Spa276 mFyes
Businesses like yours

Businesses like Hair by JFK in Edinburgh hairdressers and beauty salons

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Edinburgh hairdressers and beauty salons52048%18%72.3%
Sites built with Wix in Edinburgh hairdressers and beauty salons7264%42%72.3%
Sites using Phorest in Edinburgh hairdressers and beauty salons1359%8%72.3%
Sites built with Wix and using Phorest in Edinburgh hairdressers and beauty salons267%50%72.3%

The best of the sites using Phorest in Edinburgh hairdressers and beauty salons

Soprano Ice C 67.7% · W Spa Beauty Therapy C 66.2% · Nail Yard C 64.6% · The Source Clinic C 62% · Sobo Hair & Skincare Boutique C 61.1%

After the top fixes

With the two fixes above (No price list of services found; Structured data is incomplete), the score would be about 87.7%. That would be 3rd of 520 in Edinburgh hairdressers and beauty salons, up from 88th.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. No price list of services found +7 points

    Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. How to fix it

  2. Structured data is incomplete +3 points

    Missing: opening hours. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Edinburgh hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Structured data found (LocalBusiness) address, phone
  • Appointments through phorest on your own domain There's no marketplace commission, and the customer stays yours.
  • Phorest works with agents through its partners Phorest's consumer booking terms do not mention bots or automated use; its API is issued on request to a business or its partner developers, and Reserve with Google sends clients to the Phorest booking site. Terms read on 2026-10-15: https://www.phorest.com/termsandconditions-consumer/. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

Builder: wix · Front: cloudflare · contact page /about-6: nothing new

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on wix.

Where to paste it on Wix: Settings, then Custom Code under Development & integrations, then Add Custom Code; choose All pages and Head. The site must be published with a connected domain. the official help page.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "Hair by JFK",
  "url": "http://www.hairbyjfk.com/",
  "telephone": "0131 221 9554",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Bruntsfield Place 1",
    "postalCode": "EH10 4HN",
    "addressLocality": "Edinburgh"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 55.9403914,
    "longitude": -3.204182
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://phorest.com/book/salons/hairbyjfk1/locations",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

Rescan now · Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score B

<a href="https://directindex.org/r/hairbyjfk.com"><img src="https://directindex.org/badge/hairbyjfk.com.svg" alt="Agent-Direct Score B" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Hair by JFK

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/hairbyjfk.com, through the MCP tool direct_record and in the city feed /city/edinburgh-salons/direct.json.

PathLinkStatus
Bookphorest.com/book/salons/hairbyjfk1/locations vendor on own site: Phorestfound by the scan of 2026-10-21, not yet tested
Ordernone on record
Menunone on record
Hoursnone on record
Phone0131 221 9554

Stable links that count: /go/hairbyjfk.com/book answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
yes
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no
Vendor terms for agents
Phorest, read 2026-10-15
Through partners

Phorest's consumer booking terms do not mention bots or automated use; its API is issued on request to a business or its partner developers, and Reserve with Google sends clients to the Phorest booking site. Source. About Phorest · all vendors.

Agent readiness

Level 1 of 5, Basic Web Presence

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtyes
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessyes