The Direct Index
Report · Johannesburg · scanned 2026-10-25

The Fish & Chip Co

fishandchipco.co.za is hard for agents to use.

Listed by OpenStreetMap · Overture Maps.

MenuCallWebsite

Ways to reach The Fish & Chip Co directly, with no marketplace in between. Checked 2026-10-25. Report a mistake

010 601 4900

Nearby, also direct

Places near The Fish & Chip Co that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open The Fish & Chip Co's website. It can read what The Fish & Chip Co offers. It finds a phone number, but no link to book or order online.

53.8%

35 of 65 points available

1/5

agent-readiness level, Basic Web Presence

3

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Johannesburg and named 78 places. The Fish & Chip Co wasn't one of them. See who was named →

Where it stands

How The Fish & Chip Co compares

Where it stands

341 of 697 in Johannesburg

Top 49% of the sites scanned in this index. Just above: TLC at KEP D, The Brazen Head Sandton D. Just below: Thunder Gun D, Yiayia's Kitchen D.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain97%no
Publish the menu or price list as HTML92%yes
Let AI crawlers in (no block at the server or in robots.txt)96%yes
Structured data with address, phone and hours25%no
Have an llms.txt27%no

The top 10% are the 73 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 224,455 sites55%24%53.8%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Roman's Pizza pizza13 mFno
Swagat indian95 mDno
Pronto Pizza Events pizza1.2 kmByes
Papachinos italian1.9 kmDno
CrispyWaffles theme2.2 kmDno
Pizza Hut Delivery pizza2.3 kmFno
Domino's pizza2.4 kmDno
Blacksteer Randburg2.4 kmDno
Mochachos burger, chicken2.4 kmByes
Uncle Jim's Pub & Grill bar_and_grill2.5 kmDno
Businesses like yours

Businesses like The Fish & Chip Co in Johannesburg

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Johannesburg69751%24%53.8%
Sites built with WordPress in Johannesburg32260%31%53.8%

The best of the sites built with WordPress in Johannesburg

Er Buco Italian Restaurant A 95.4% · Saigon Suzy A 95.4% · Social On Main A 95.4% · Texan Wing Bar A 95.4% · Verdicchio Restaurant and Wine Cellar A 93.8%

After the top fixes

With the two fixes above (No structured data for the business; No booking or ordering link on the website), the score would be about 95.4%. That would be 10th of 697 in Johannesburg, up from 341st.

This site appears in 2 cities (2 places on fishandchipco.co.za). All the cities it's in →

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. No structured data for the business +14 points

    Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. No booking or ordering link on the website +13 points

    There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page. How to fix it

  3. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Johannesburg. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Menu or price list is an HTML page Agents can read the items and prices.

Builder: wordpress · contact page /about-us/: nothing new; menu page /menu/: nothing new

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on wordpress.

Where to paste it on WordPress: a plugin that adds code to every page's header, such as WPCode (Insert Headers and Footers), in its Header box. the official help page.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FastFoodRestaurant",
  "name": "The Fish & Chip Co",
  "url": "https://fishandchipco.co.za",
  "telephone": "010 601 4900",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -26.1256506,
    "longitude": 27.9312697
  },
  "servesCuisine": [
    "fish"
  ],
  "hasMenu": "https://fishandchipco.co.za/menu/"
}
</script>

llms.txt

Save as /llms.txt at the root of the site. Guide.

# The Fish & Chip Co

> fast food restaurant (fish) in Johannesburg. Phone 010 601 4900.

## Book or order directly

- Menu: https://fishandchipco.co.za/menu/

## About

- Website: https://fishandchipco.co.za
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score D

<a href="https://directindex.org/r/fishandchipco.co.za"><img src="https://directindex.org/badge/fishandchipco.co.za.svg" alt="Agent-Direct Score D" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for The Fish & Chip Co

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/fishandchipco.co.za, through the MCP tool direct_record and in the city feed /city/johannesburg/direct.json.

PathLinkStatus
Booknone on record
Ordernone on record
Menufishandchipco.co.za/menu/ html_pagefrom the scan
Hoursnone on record
Phone010 601 4900

Stable links that count: /go/fishandchipco.co.za/menu answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no
Agent readiness

Level 1 of 5, Basic Web Presence

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessno