The Direct Index
Report · Chicago tours, attractions and museums · scanned 2026-10-23

Mercury, Chicago's Skyline Cruiseline

firstlady.com is partly visible to agents.

Listed by Overture Maps.

CallWebsite

Ways to reach Mercury, Chicago's Skyline Cruiseline directly, with no marketplace in between. Checked 2026-10-23. Report a mistake

112 E Wacker Dr, 60601, Chicago · +13123321353

Nearby, also direct

Places near Mercury, Chicago's Skyline Cruiseline that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Mercury, Chicago's Skyline Cruiseline's website. It can't find a menu or price list, so it answers from other sites. It finds a phone number, but no link to book or order online.

60%

39 of 65 points available

0/5

agent-readiness level, Not Ready

5

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Named by assistants

Named by ChatGPT for "A ghost or night walking tour tonight, two tickets" in Chicago tours, attractions and museums, October 2026

Each assistant was asked the way people ask, with web search on, for up to three places in Chicago tours, attractions and museums and a link to each one's own site. This business was named in one answer, by 1 of the 2 assistants asked.

QuestionNamed byAsked
A ghost or night walking tour tonight, two tickets.ChatGPT with a link to this site2026-10-20

Every place named in Chicago tours, attractions and museums, question by question.

Show it

The badge shows how many of the assistants asked named this business, and the month. It updates after every round.

Named by 1 of 2 assistants, Direct Index

<a href="https://directindex.org/r/firstlady.com"><img src="https://directindex.org/badge/named/firstlady.com.svg" alt="Named by 1 of 2 assistants, Direct Index" width="300" height="40"></a>
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask:
“A ghost or night walking tour tonight, two tickets.” (ChatGPT, with a link to this site)

Where it stands

How Mercury, Chicago's Skyline Cruiseline compares

Where it stands

120 of 398 in Chicago tours, attractions and museums

Top 30% of the sites scanned in this index. Just above: Down Under Endeavours C, Jaya Travel & Tours C. Just below: Museum of Ice Cream C, PlayThinks C.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain93%no
Publish the menu or price list as HTML12%no
Let AI crawlers in (no block at the server or in robots.txt)98%yes
Structured data with address, phone and hours15%no
Have an llms.txt41%no

The top 10% are the 41 highest-scoring reachable sites in the index at the last update.

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Odyssey Chicago River95 mByes
Chicago Architecture Center113 mByes
OJ Transportation131 mCno
McCormick Bridgehouse & Chicago River Museum164 mCno
Chicago Chamber Orchestra169 mFno
Millennium Trolley Tours Chicago171 mCyes
Museum of Ice Cream172 mCyes
Field Museum Dig Site177 mFno
Tourist Office of Spain in Chicago177 mCyes
Best Tours192 mFno
Businesses like yours

Businesses like Mercury, Chicago's Skyline Cruiseline in Chicago tours, attractions and museums

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Chicago tours, attractions and museums39847%14%60%

The best of the businesses of the same kind in Chicago tours, attractions and museums

Free Chicago Walking Tours A 90.3% · Chicago Travel & Tours A 86.2% · Q Cruise + Travel Chicago A 86.2% · Offshore312 A 85% · Azteca Travel & Tour B 84.6%

After the top fixes

With the three fixes above (No ticket link on the website; No tickets and prices found; Structured data is incomplete), the score would be about 95.4%, which would be first of 398 in Chicago tours, attractions and museums.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. No ticket link on the website +13 points

    There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a ticket or booking page. How to fix it

  2. No tickets and prices found +7 points

    Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. How to fix it

  3. Structured data is incomplete +3 points

    Missing: opening hours. How to fix it

  4. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

  5. The phone number on the site doesn't match the open map data

    The site shows Charter Sales: 847.358.1330, but OpenStreetMap or Overture Maps lists +13123321353. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Chicago tours, attractions and museums. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in There's no robots.txt, which means everything is allowed.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Structured data found (LocalBusiness) address, phone

Builder: unknown · contact page /contact-us: nothing new

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on your builder.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Mercury, Chicago's Skyline Cruiseline",
  "url": "http://www.mercurycruises.com/",
  "telephone": "+13123321353",
  "address": "112 E Wacker Dr, 60601, Chicago",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 41.888794608269,
    "longitude": -87.622749917878
  }
}
</script>

llms.txt

Save as /llms.txt at the root of the site. Guide.

# Mercury, Chicago's Skyline Cruiseline

> local business in 112 E Wacker Dr, 60601, Chicago, Chicago tours, attractions and museums. Phone +13123321353.

## About

- Website: http://www.mercurycruises.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score C

<a href="https://directindex.org/r/firstlady.com"><img src="https://directindex.org/badge/firstlady.com.svg" alt="Agent-Direct Score C" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Mercury, Chicago's Skyline Cruiseline

No direct path on record: the scan of 2026-10-23 found no booking or ordering link on firstlady.com or on a vendor's site. The same record is served as JSON at /api/direct/firstlady.com, through the MCP tool direct_record and in the city feed /city/chicago-tours/direct.json.

PathLinkStatus
Booknone on record
Ordernone on record
Menunone on record
Hoursnone on record
Phone+13123321353

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no
Agent readiness

Level 0 of 5, Not Ready

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtno how
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessyes