Ferðamálastofa
ferdamalastofa.is is largely invisible to agents.
Listed by Overture Maps.
Ways to reach Ferðamálastofa directly, with no marketplace in between. Checked 2026-11-04. Report a mistake
Geirsgata 9, 101, Reykjavíkurborg · +3545355500
Languages: Icelandic, English
Places near Ferðamálastofa that take a booking or an order on their own website, with no marketplace in between.
- Reykjavik Sailors80 m
- Reykjavik Sea Adventures130 m
- Sea Trips Reykjavik130 m
- Katla Whale Watching140 m
- Harpa Yachts150 m
The website's grade
An AI assistant can open Ferðamálastofa's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online.
25 of 65 points available
agent-readiness level, Basic Web Presence
things to fix
Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.
What assistants answer
Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.
The assistants were asked 12 everyday questions about Reykjavík tours, attractions and museums and named 40 places. Ferðamálastofa wasn't one of them. See who was named →
How Ferðamálastofa compares
90 of 118 in Reykjavík tours, attractions and museums
Top 76% of the sites scanned in this index. Just above: Eldgos (by Ásmundur Sveinsson) F, Elding Whale Watching F. Just below: Fjallakofinn-Ævintýraferðir / Íslandsvinir hf. F, GeoIceland Tours F.
| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 8% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 92% | yes |
| Structured data with address, phone and hours | 25% | no |
| Have an llms.txt | 42% | no |
Nearest places in the index
| Place | Distance | Grade | Direct booking or ordering |
|---|---|---|---|
| Volcano House, Iceland | 67 m | F | no |
| Reykjavik Sailors | 76 m | D | yes |
| Reykjavik Sea Adventures | 127 m | C | yes |
| Elding Whale Watching | 129 m | F | no |
| Sea Trips Reykjavik | 130 m | B | yes |
| Whale Safari | 131 m | F | no |
| Reykjavik by boat | 136 m | D | no |
| Katla Whale Watching | 142 m | C | yes |
| Local Guides - Harpa Travel | 151 m | F | no |
| Harpa Yachts | 152 m | C | yes |
Businesses like Ferðamálastofa in Reykjavík tours, attractions and museums
| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Reykjavík tours, attractions and museums | 118 | 53% | 22% | 38.5% |
After the top fixes
With the three fixes above (No structured data for the business; No ticket link on the website; No tickets and prices found), the score would be about 95.4%, which would be first of 118 in Reykjavík tours, attractions and museums.
What to fix first
- No structured data for the business +15 points
Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it
- No ticket link on the website +15 points
There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a ticket or booking page on your own domain. How to fix it
- No tickets and prices found +7 points
Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. How to fix it
- No llms.txt no points, but worth doing
Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it
Send the fixes to your web person
No one is listed yet to fix this in Reykjavík tours, attractions and museums. List your agency or yourself. It's free, and every listing is reviewed by hand.
Already right
- robots.txt lets AI crawlers in No rule blocks the main AI user agents.
- AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
Builder: unknown · What to paste
Own this business?
Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.
Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
What agents get, and what the site publishes
The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details