The Direct Index
Report · London hairdressers and beauty salons · scanned 2026-10-21

Fella

fellahair.com is mostly ready for agents.

Listed by OpenStreetMap · Overture Maps.

BookCallWebsite

Ways to reach Fella directly, with no marketplace in between. Checked 2026-10-21. Through squire acting for the business. Report a mistake

Kingly Street 7 W1B 5PG London · 02077342429

Prices: 26 prices on the site, the middle one £20.00

Nearby, also direct

Places near Fella that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Fella's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Squire.

72.3%

47 of 65 points available

1/5

agent-readiness level, Basic Web Presence

3

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

26 prices on the landing page, the middle one £20.00.

In London, the middle price of comparable sites that show prices is £47.00.

Every city compared →
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How Fella compares

Where it stands

1,446 of 6,059 in London hairdressers and beauty salons

Top 24% of the sites scanned in this index. Just above: Emmatay Brows B, Esente B. Just below: Four B, Gloss & Ink Brows B.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML11%no
Let AI crawlers in (no block at the server or in robots.txt)100%yes
Structured data with address, phone and hours22%no
Have an llms.txt58%no

The top 10% are the 613 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with Squarespace 18,903 sites63%46%72.3%
Sites using Squire 133 sites59%18%72.3%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
I Love Lash49 mByes
Salon C. Stellar52 mByes
Grown Alchemist79 mByes
Aesop107 mByes
Pixi136 mCyes
Hair salon136 mCyes
Bobsoho141 mDno
So.Shell Carnaby145 mCyes
Skin Laundry147 mFno
Four158 mByes
Businesses like yours

Businesses like Fella in London hairdressers and beauty salons

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in London hairdressers and beauty salons6,05951%26%72.3%
Sites built with Squarespace in London hairdressers and beauty salons26266%45%72.3%
Sites using Squire in London hairdressers and beauty salons1358%8%72.3%
Sites built with Squarespace and using Squire in London hairdressers and beauty salons762%14%72.3%

The best of the sites built with Squarespace and using Squire in London hairdressers and beauty salons

LeahBarbering C 67.7% · Barber Social C 66.2% · Donnelly's Barbershop C 66.2% · Brads Barbers- Upminster C 55.4% · Belmont Stores Barbershop D 53.8%

After the top fixes

With the two fixes above (No price list of services found; Structured data is incomplete), the score would be about 87.7%. That would be 35th of 6,059 in London hairdressers and beauty salons, up from 1446th.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. No price list of services found +7 points

    Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. How to fix it

  2. Structured data is incomplete +3 points

    Missing: address, telephone. How to fix it

  3. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in London hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Structured data found (LocalBusiness) opening hours
  • Appointments through squire on your own domain There's no marketplace commission, and the customer stays yours.

Builder: squarespace

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on squarespace.

Where to paste it on Squarespace: the Code Injection panel, in the Header field, which applies to every page. It needs the Core plan or above. the official help page.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "Fella",
  "url": "http://www.fellahair.com/",
  "telephone": "02077342429",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Kingly Street 7",
    "postalCode": "W1B 5PG",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5123965,
    "longitude": -0.1388439
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://getsquire.com/booking/book/fella-soho-carnaby",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>

llms.txt

Save as /llms.txt at the root of the site. Guide.

# Fella

> hair salon in Kingly Street 7 W1B 5PG London, London hairdressers and beauty salons. Phone 02077342429.

## Book or order directly

- Book: https://getsquire.com/booking/book/fella-soho-carnaby (through squire acting for the business)

## About

- Website: http://www.fellahair.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score B

<a href="https://directindex.org/r/fellahair.com"><img src="https://directindex.org/badge/fellahair.com.svg" alt="Agent-Direct Score B" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Fella

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/fellahair.com, through the MCP tool direct_record and in the city feed /city/london-salons/direct.json.

PathLinkStatus
Bookgetsquire.com/booking/book/fella-soho-carnaby vendor on own site: Squirefound by the scan of 2026-10-21, not yet tested
Ordernone on record
Menunone on record
Hoursnone on record
Phone02077342429

Stable links that count: /go/fellahair.com/book answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no
Vendor terms for agents
Squire, read
Not stated

The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet. About Squire · all vendors.

Agent readiness

Level 1 of 5, Basic Web Presence

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessyes