The Direct Index
Report · Melbourne cafes and bars · scanned 2026-10-18

Fargo and Co

fargoandco.com.au is mostly ready for agents.

Listed by OpenStreetMap · Overture Maps.

BookMenuCallWebsite

Ways to reach Fargo and Co directly, with no marketplace in between. Checked 2026-10-18. Through sevenrooms acting for the business. Report a mistake

0398100077

Owners

The website's grade

An AI assistant can open Fargo and Co's website. It can read what Fargo and Co offers. It finds a way to book or order directly, through SevenRooms.

78.5%

51 of 65 points available

1/5

agent-readiness level, Basic Web Presence

2

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How Fargo and Co compares

Where it stands

539 of 3,067 in Melbourne cafes and bars

Top 18% of the sites scanned in this index. Just above: E55 (Fifty Five) B, Fairfield Boathouse B. Just below: Felix Culpa B, Five Farms Cafe B.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain99%yes
Publish the menu or price list as HTML91%yes
Let AI crawlers in (no block at the server or in robots.txt)98%yes
Structured data with address, phone and hours28%no
Have an llms.txt25%no

The top 10% are the 311 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 68,857 sites58%30%78.5%
Sites using SevenRooms 1,201 sites70%53%78.5%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Richmond Social37 mCyes
Bean To56 mFno
Young Guns Richmond69 mByes
Sublime Cafe and Caterers100 mCno
Maeve Fox133 mByes
Harlow162 mByes
Matheson Wine Bar192 mDno
Attria Wine Bar196 mDyes
Saint Urban214 mFno
Gravity Espresso Coffee279 mFno
Businesses like yours

Businesses like Fargo and Co in Melbourne cafes and bars

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Melbourne cafes and bars3,06754%31%78.5%
Sites built with WordPress in Melbourne cafes and bars91360%35%78.5%
Sites using SevenRooms in Melbourne cafes and bars11872%62%78.5%
Sites built with WordPress and using SevenRooms in Melbourne cafes and bars5072%66%78.5%

The best of the sites built with WordPress and using SevenRooms in Melbourne cafes and bars

Rooftop at QT A 95.4% · Imperial Hotel A 86.2% · Station Hotel A 86.2% · The Prince Alfred A 86.2% · Altona RSL B 78.5%

After the top fixes

With the fix above (Structured data is incomplete), the score would be about 87.7%. That would be 243rd of 3,067 in Melbourne cafes and bars, up from 539th.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. Structured data is incomplete +6 points

    Missing: address, telephone, opening hours. How to fix it

  2. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Melbourne cafes and bars. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

Builder: wordpress · Front: cloudflare · contact page /contact/: nothing new; menu page /menu/: nothing new

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on wordpress.

Where to paste it on WordPress: a plugin that adds code to every page's header, such as WPCode (Insert Headers and Footers), in its Header box. the official help page.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BarOrPub",
  "name": "Fargo and Co",
  "url": "http://www.fargoandco.com.au/",
  "telephone": "0398100077",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -37.8256739,
    "longitude": 144.9968615
  },
  "acceptsReservations": "https://www.sevenrooms.com/reservations/fargoandcovictoria/fargo-widget?venues=fargoandcovictoria,harlowvictoria,publichouserichmond,theswanhotel,princealfredhotelvictoria,richmondclubhotel,theposty",
  "hasMenu": "https://fargoandco.com.au/menu/",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.sevenrooms.com/reservations/fargoandcovictoria/fargo-widget?venues=fargoandcovictoria,harlowvictoria,publichouserichmond,theswanhotel,princealfredhotelvictoria,richmondclubhotel,theposty",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>

llms.txt

Save as /llms.txt at the root of the site. Guide.

# Fargo and Co

> bar or pub in Melbourne cafes and bars. Phone 0398100077.

## Book or order directly

- Book: https://www.sevenrooms.com/reservations/fargoandcovictoria/fargo-widget?venues=fargoandcovictoria,harlowvictoria,publichouserichmond,theswanhotel,princealfredhotelvictoria,richmondclubhotel,theposty (through sevenrooms acting for the business)
- Menu: https://fargoandco.com.au/menu/

## About

- Website: http://www.fargoandco.com.au/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

Rescan now · Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score B

<a href="https://directindex.org/r/fargoandco.com.au"><img src="https://directindex.org/badge/fargoandco.com.au.svg" alt="Agent-Direct Score B" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Fargo and Co

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/fargoandco.com.au, through the MCP tool direct_record and in the city feed /city/melbourne-cafes-bars/direct.json.

PathLinkStatus
Bookwww.sevenrooms.com/reservations/fargoandcovictoria/fargo-wid vendor on own site: SevenRoomsfound by the scan of 2026-10-18, not yet tested
Ordernone on record
Menufargoandco.com.au/menu/ html_pagefrom the scan
Hoursnone on record
Phone0398100077

Stable links that count: /go/fargoandco.com.au/book, /go/fargoandco.com.au/menu answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no
Vendor terms for agents
SevenRooms, read 2026-10-15
Through partners

SevenRooms' terms (17 April 2026) bar any robot, spider, scraper or other automated means except bona fide search engines; Google names SevenRooms as an AI Mode booking partner. Source. About SevenRooms · all vendors.

Agent readiness

Level 1 of 5, Basic Web Presence

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessyes