The Direct Index
Report · Auckland tours, attractions and museums · scanned 2026-10-22

Explore Group

exploregroup.co.nz is largely invisible to agents.

Listed by Overture Maps.

CallWebsite

Ways to reach Explore Group directly, with no marketplace in between. Checked 2026-10-22. Report a mistake

Explore Booking Kiosk Quay St, 1010, Auckland · +64800397567

Nearby, also direct

Places near Explore Group that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

Some AI assistants are turned away by Explore Group's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online.

22.5%

14.6 of 65 points available

2/5

agent-readiness level, Bot-Aware

5

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

The footer says © 2018.

Visitors and assistants may read that year as the last time anyone looked after the site.

Every city compared →
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How Explore Group compares

Where it stands

160 of 180 in Auckland tours, attractions and museums

Top 89% of the sites scanned in this index. Just above: Auckland Transport F, Belle Fever Personalised Jewellery New Zealand F. Just below: The Charlotte Museum F, Whakamana Cannabis Museum o Aotearoa F.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain89%no
Publish the menu or price list as HTML0%no
Let AI crawlers in (no block at the server or in robots.txt)100%no
Structured data with address, phone and hours37%no
Have an llms.txt37%yes

The top 10% are the 19 highest-scoring reachable sites in the index at the last update.

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Auckland Whale & Dolphin Safari20 mCyes
New Zealand Maritime Museum Hui Te Ananui a Tangaroa100 mByes
Beercycle128 mFyes
Power to the Pedal221 mCyes
Belle Fever Personalised Jewellery New Zealand266 mFno
Mix and Match315 mCyes
World Journeys339 mDno
My Flight Zone372 mCno
CCUSA New Zealand388 mCyes
Auckland Free Walking Tours442 mByes
Businesses like yours

Businesses like Explore Group in Auckland tours, attractions and museums

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Auckland tours, attractions and museums18048%18%22.5%

The best of the businesses of the same kind in Auckland tours, attractions and museums

AirCare Pet Services Ltd B 84.6% · GO Rentals - Auckland Airport B 84.6% · Mann Travel B 84.6% · RaD Car Hire Auckland Airport B 84.6% · Sober Cabs - Dial a Driver Auckland B 84.6%

After the top fixes

With the three fixes above (No structured data for the business; No ticket link on the website; No tickets and prices found), the score would be about 79.4%. That would be 9th of 180 in Auckland tours, attractions and museums, up from 160th.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. No structured data for the business +15 points

    Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. No ticket link on the website +15 points

    There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a ticket or booking page on your own domain. How to fix it

  3. No tickets and prices found +7 points

    Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. How to fix it

  4. The server turns AI crawlers away at the door +6.7 points

    Requests as GPTBot (http_403), ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. How to fix it

  5. robots.txt blocks GPTBot, ClaudeBot, Google-Extended +3.7 points

    These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Auckland tours, attractions and museums. List your agency or yourself. It's free, and every listing is reviewed by hand.

Builder: unknown · contact page /about-us/about-us/: nothing new

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on your builder.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Explore Group",
  "url": "https://www.exploregroup.co.nz/special-events",
  "telephone": "+64800397567",
  "address": "Explore Booking Kiosk Quay St, 1010, Auckland",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -36.84222656,
    "longitude": 174.76259659
  }
}
</script>

robots.txt

Add these lines to /robots.txt and delete any Disallow rule that names these crawlers. Guide.

# Let AI assistants read the site: they send people to you; a marketplace keeps them.
# Remove any Disallow lines for these names elsewhere in this file.
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: Claude-User
Allow: /

User-agent: Perplexity-User
Allow: /
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score F

<a href="https://directindex.org/r/exploregroup.co.nz"><img src="https://directindex.org/badge/exploregroup.co.nz.svg" alt="Agent-Direct Score F" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Explore Group

No direct path on record: the scan of 2026-10-22 found no booking or ordering link on exploregroup.co.nz or on a vendor's site. The same record is served as JSON at /api/direct/exploregroup.co.nz, through the MCP tool direct_record and in the city feed /city/auckland-tours/direct.json.

PathLinkStatus
Booknone on record
Ordernone on record
Menunone on record
Hoursnone on record
Phone+64800397567

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no
Agent readiness

Level 2 of 5, Bot-Aware

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtyes
Markdown on Accept: text/markdownno how
llms.txtyes
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryyes
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessno