The Direct Index
Report · New York hairdressers and beauty salons · scanned 2026-10-23

EverTrue Microblading Salon - Soho

evertruesalon.com is partly visible to agents.

Listed by Overture Maps.

BookCallWebsite

Ways to reach EverTrue Microblading Salon - Soho directly, with no marketplace in between. Checked 2026-10-23. Through mindbody acting for the business. Report a mistake

400 W Broadway, 10012-4364, New York · +12122262404

Nearby, also direct

Places near EverTrue Microblading Salon - Soho that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open EverTrue Microblading Salon - Soho's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Mindbody.

67.7%

44 of 65 points available

1/5

agent-readiness level, Basic Web Presence

3

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How EverTrue Microblading Salon - Soho compares

Where it stands

1,056 of 4,986 in New York hairdressers and beauty salons

Top 21% of the sites scanned in this index. Just above: Enchantress Beauty C, Esthetics by Kiara C. Just below: Flawless Skin Med Spa C, Gale Barber shop C.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain95%yes
Publish the menu or price list as HTML20%no
Let AI crawlers in (no block at the server or in robots.txt)98%yes
Structured data with address, phone and hours18%no
Have an llms.txt48%yes

The top 10% are the 505 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 145,483 sites57%28%67.7%
Sites using Mindbody 49 sites55%16%67.7%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
SEV Laser13 mCyes
THE BARBER SOHO NEW YORK55 mDno
Friseur NYC75 mFyes
StudioMD78 mByes
Art + Autonomy SoHo Salon80 mDno
The Drawing Room New York83 mByes
Barber's Point91 mDno
Maison Seventy Seven111 mDyes
Kelly Frazier Hair112 mByes
Anonymous Hair Salon140 mByes
Businesses like yours

Businesses like EverTrue Microblading Salon - Soho in New York hairdressers and beauty salons

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in New York hairdressers and beauty salons4,98648%19%67.7%
Sites built with WordPress in New York hairdressers and beauty salons12259%25%67.7%
Sites using Mindbody in New York hairdressers and beauty salons374%67%67.7%
Sites built with WordPress and using Mindbody in New York hairdressers and beauty salons1267%58%67.7%

The best of the sites built with WordPress and using Mindbody in New York hairdressers and beauty salons

Skinly Aesthetics B 83.1% · Natura Spa B 80% · Blitz Facial Bar B 77.5% · Lenox Hill Massage and Physical Therapy B 76.9% · Adrenaline Sports Massage B 75.4%

After the top fixes

With the two fixes above (No price list of services found; Structured data is incomplete), the score would be about 87.7%. That would be 32nd of 4,986 in New York hairdressers and beauty salons, up from 1056th.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. No price list of services found +7 points

    Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. How to fix it

  2. Structured data is incomplete +6 points

    Missing: address, telephone, opening hours. How to fix it

  3. The phone number on the site doesn't match the open map data

    The site shows 9173883318, but OpenStreetMap or Overture Maps lists +12122262404. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in New York hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Structured data found (Organization) no address, phone or hours in it
  • Appointments through mindbody on your own domain There's no marketplace commission, and the customer stays yours.
  • Mindbody works with agents through its partners Mindbody's consumer agreement (July 2025), section 20(1), bars accessing or monitoring its systems by robot, spider, scraper or other automated means; approved Network Partners may book for users through the Affiliate API. Terms read on 2026-10-15: https://www.mindbodyonline.com/consumer-agreement. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

Builder: wordpress · contact page /about-us/: booking via mindbody

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on wordpress.

Where to paste it on WordPress: a plugin that adds code to every page's header, such as WPCode (Insert Headers and Footers), in its Header box. the official help page.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "EverTrue Microblading Salon - Soho",
  "url": "http://www.evertruesalon.com/",
  "telephone": "+12122262404",
  "address": "400 W Broadway, 10012-4364, New York",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.724429,
    "longitude": -74.002352
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://clients.mindbodyonline.com/ASP/su1.asp?studioid=528412&#038;tg=&#038;vt=&#038;lvl=&#038;stype=&#038;view=&#038;trn=0&#038;page=&#038;catid=&#038;prodid=&#038;date=4%2f22%2f2024&#038;classid=0&#038;prodGroupId=&#038;sSU=&#038;optForwardingLink=&#038;qParam=&#038;justloggedin=&#038;nLgIn=&#038;pMode=0&#038;loc=1",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score C

<a href="https://directindex.org/r/evertruesalon.com"><img src="https://directindex.org/badge/evertruesalon.com.svg" alt="Agent-Direct Score C" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for EverTrue Microblading Salon - Soho

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/evertruesalon.com, through the MCP tool direct_record and in the city feed /city/new-york-salons/direct.json.

PathLinkStatus
Bookclients.mindbodyonline.com/ASP/su1.asp?studioid=528412&#038; vendor on own site: Mindbodyfound by the scan of 2026-10-23, not yet tested
Ordernone on record
Menunone on record
Hoursnone on record
Phone+12122262404

Stable links that count: /go/evertruesalon.com/book answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no
Vendor terms for agents
Mindbody, read 2026-10-15
Through partners

Mindbody's consumer agreement (July 2025), section 20(1), bars accessing or monitoring its systems by robot, spider, scraper or other automated means; approved Network Partners may book for users through the Affiliate API. Source. About Mindbody · all vendors.

Found one hop past the home page: contact page /about-us/: booking via mindbody.

Agent readiness

Level 1 of 5, Basic Web Presence

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtyes
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryyes
OAuth protected resource metadatayes
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessyes