Estetica In
estetica-in.it is hard for agents to use.
Listed by Overture Maps.
Ways to reach Estetica In directly, with no marketplace in between. Checked 2026-10-21. Report a mistake
Viale Bruno Rizzieri, 200L, 00173, Roma · +39067211475
Places near Estetica In that take a booking or an order on their own website, with no marketplace in between.
- Brow Master Studio di Debora Boccia1.5 km
- 𝐇𝐘𝐏𝐍𝐎𝐓𝐈𝐂 𝐓𝐎𝐔𝐂𝐇 𝘏𝘢𝘪𝘳 𝘚𝘢𝘭𝘰𝘯1.6 km
- Asppei Scuola Regione Lazio1.8 km
- Biolaser1.8 km
The website's grade
Some AI assistants are turned away by Estetica In's website. It can't find a menu or price list, so it answers from other sites. To book or order, it is sent to Treatwell, a marketplace.
33 of 65 points available
agent-readiness level, Basic Web Presence
things to fix
Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.
What the site tells visitors Measured, not scored
These don't change the grade.
Visitors from abroad, and assistants answering in English, read the page as it is.
Every city compared →What assistants answer
Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.
How Estetica In compares
559 of 1,430 in Rome hairdressers and beauty salons
Top 39% of the sites scanned in this index. Just above: Essential Professional Make Up D, Estetica E Parrucchiere Estasi D. Just below: Estetica Remondi D, Ethos Profumerie D.
| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 82% | no |
| Publish the menu or price list as HTML | 26% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 96% | no |
| Structured data with address, phone and hours | 6% | yes |
| Have an llms.txt | 31% | no |
The top 10% are the 145 highest-scoring reachable sites in the index at the last update.
Compared with its peers
| Average score | A or B | This site | |
|---|---|---|---|
| Sites built with WordPress 145,483 sites | 57% | 28% | 50.8% |
| Sites using Treatwell 1,024 sites | 47% | 3% | 50.8% |
Nearest places in the index
| Place | Distance | Grade | Direct booking or ordering |
|---|---|---|---|
| Cancun Centro Benessere | 209 m | F | no |
| Ob Laser Noleggio Macchinari Epilazione Laser 808 + 1064 Roma | 1.4 km | D | no |
| GellyFit Italia | 1.4 km | F | no |
| Brow Master Studio di Debora Boccia | 1.5 km | B | yes |
| 𝐇𝐘𝐏𝐍𝐎𝐓𝐈𝐂 𝐓𝐎𝐔𝐂𝐇 𝘏𝘢𝘪𝘳 𝘚𝘢𝘭𝘰𝘯 | 1.6 km | B | yes |
| Tessier i parrucchieri | 1.7 km | F | no |
| Happy Nails | 1.8 km | B | no |
| Studio Di Consulenza Societaria E Tributaria Dott. Valter Antinucci | 1.8 km | F | no |
| Asppei Scuola Regione Lazio | 1.8 km | D | yes |
| Biolaser | 1.8 km | B | yes |
Businesses like Estetica In in Rome hairdressers and beauty salons
| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Rome hairdressers and beauty salons | 1,430 | 44% | 10% | 50.8% |
| Sites built with WordPress in Rome hairdressers and beauty salons | 718 | 52% | 13% | 50.8% |
| Sites using Treatwell in Rome hairdressers and beauty salons | 32 | 48% | 0% | 50.8% |
| Sites built with WordPress and using Treatwell in Rome hairdressers and beauty salons | 22 | 49% | 0% | 50.8% |
The best of the sites built with WordPress and using Treatwell in Rome hairdressers and beauty salons
Candy Nails Di Giorgia C 67.7% · Mes Amis Esthetique C 67.7% · AnS La Maison C 61.5% · Barberia 420 Quattro Venti C 60% · Gocce di Benessere di Spanu Cristina C 56.9%
After the top fixes
With the three fixes above (Appointments only through treatwell; The server turns AI crawlers away at the door; No price list of services found), the score would be about 95.4%, which would be first of 1,430 in Rome hairdressers and beauty salons.
Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.
What to fix first
- Appointments only through treatwell +12 points
Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. How to fix it About this vendor
- The server turns AI crawlers away at the door +10 points
Requests as GPTBot (http_406), ClaudeBot (http_406), PerplexityBot (http_406) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. How to fix it
- No price list of services found +7 points
Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. How to fix it
- No llms.txt no points, but worth doing
Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it
Send the fixes to your web person
No one is listed yet to fix this in Rome hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.
Already right
- robots.txt lets AI crawlers in No rule blocks the main AI user agents.
- Structured data found (BeautySalon) address, phone, opening hours
Builder: wordpress · contact page /chi-siamo/: nothing new
What to paste
Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on wordpress.
Where to paste it on WordPress: a plugin that adds code to every page's header, such as WPCode (Insert Headers and Footers), in its Header box. the official help page.
Show the code to paste
llms.txt
Save as /llms.txt at the root of the site. Guide.
# Estetica In > beauty salon in Viale Bruno Rizzieri, 200L, 00173, Roma, Rome hairdressers and beauty salons. Phone +39067211475. ## About - Website: http://www.estetica-in.it/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Own this business?
If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.
Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Show the score
Owners who score well put the badge on their site. It links back here and updates with every scan.
<a href="https://directindex.org/r/estetica-in.it"><img src="https://directindex.org/badge/estetica-in.it.svg" alt="Agent-Direct Score D" width="236" height="40"></a>
What agents get, and what the site publishes
The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.
Show the details
What agents get for Estetica In
No direct path on record: the scan of 2026-10-21 found no booking or ordering link on estetica-in.it or on a vendor's site. The same record is served as JSON at /api/direct/estetica-in.it, through the MCP tool direct_record and in the city feed /city/rome-salons/direct.json.
| Path | Link | Status |
|---|---|---|
| Book | none on record | |
| Order | none on record | |
| Menu | none on record | |
| Hours | none on record | |
| Phone | +39067211475 |
Owners: claim the business below to correct this record; the claim email carries the link.
Can an agent transact?
Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.
| UCP profile /.well-known/ucp, Google and Shopify's Universal Commerce Protocol | no |
| ACP discovery document /.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol | no |
| MCP server card /.well-known/mcp/server-card.json | no |
| Ordering vendor that takes agent orders Square, Toast, or a vendor whose terms allow agents | no |
| Vendor terms for agents Treatwell, read 2026-10-15 | Not stated |
Treatwell's website and app terms of use (April 2024), section 8.4.3, forbid automated systems or software that extract content or data without a written licence; bookings fall under separate booking terms that were not read, so an agent booking for a customer is not addressed here. Source. About Treatwell · all vendors.
Level 1 of 5, Basic Web Presence
These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.
| Link headers on the homepage | no how |
| sitemap.xml | yes |
| AI bot rules in robots.txt | yes |
| Content Signals in robots.txt | no how |
| Markdown on Accept: text/markdown | no how |
| llms.txt | no how |
| API catalog (RFC 9727) | no how |
| MCP server card | no how |
| A2A agent card | no how |
| Agent Skills index | no how |
| OAuth or OIDC discovery | no how |
| OAuth protected resource metadata | no how |
| auth.md | no how |
| Web Bot Auth key directory | no how |
| ARD capability manifest | no how |
| DNS-AID records | no how |
| WebMCP tools on the page | no how |
| JSON-LD for the business | yes |