Essential Therapy
essentialtherapy.co.nz is largely invisible to agents.
Listed by OpenStreetMap · Overture Maps.
Ways to reach Essential Therapy directly, with no marketplace in between. Checked 2026-11-13. Through kitomba acting for the business. Report a mistake
03 377 2377
Prices: 4 prices on the site, the middle one NZ$25.00
Places near Essential Therapy that take a booking or an order on their own website, with no marketplace in between.
- Hair Art & Beauty820 m
- Angela Millar920 m
- Siberian Centre960 m
The website's grade
AI assistants can't open Essential Therapy's website, so they go by what other sites say about it.
11 of 65 points available
agent-readiness level
things to fix
Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.
What the site tells visitors Measured, not scored
These don't change the grade.
In Christchurch, the middle price of comparable sites that show prices is NZ$75.75.
Every city compared →Named by ChatGPT for "A manicure and pedicure tomorrow, where can I book?" in Christchurch hairdressers, beauty salons and massage, November 2026
Each assistant was asked the way people ask, with web search on, for up to three places in Christchurch hairdressers, beauty salons and massage and a link to each one's own site. This business was named in one answer, by 1 of the 2 assistants asked.
| Question | Named by | Asked |
|---|---|---|
| A manicure and pedicure tomorrow, where can I book? | ChatGPT with a link to this site | 2026-11-13 |
Every place named in Christchurch hairdressers, beauty salons and massage, question by question.
Show it
The badge shows how many of the assistants asked named this business, and the month. It updates after every round.
<a href="https://directindex.org/r/essentialtherapy.co.nz"><img src="https://directindex.org/badge/named/essentialtherapy.co.nz.svg" alt="Named by 1 of 2 assistants, Direct Index" width="300" height="40"></a>
What assistants answer
Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.
Recommended when people ask:
“A manicure and pedicure tomorrow, where can I book?” (ChatGPT, with a link to this site)
How Essential Therapy compares
316 of 337 in Christchurch hairdressers, beauty salons and massage
Top 94% of the sites scanned in this index. Just above: Equilibrium Health and Wellness F, Lashform Studio F. Just below: Hair Plus F, The Dread Shed F.
| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 86% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 94% | no |
| Structured data with address, phone and hours | 26% | no |
| Have an llms.txt | 43% | no |
Compared with its peers
| Average score | A or B | This site | |
|---|---|---|---|
| Sites built with Duda 4,388 sites | 41% | 9% | 16.9% |
Nearest places in the index
| Place | Distance | Grade | Direct booking or ordering |
|---|---|---|---|
| Glam Nails and Spa | 147 m | F | no |
| Daniel and Mobile Massage | 649 m | C | no |
| uncommon hair and skin | 723 m | F | no |
| Hair Art & Beauty | 819 m | D | yes |
| Christchurch Therapeutic Massage Centre | 836 m | C | no |
| Carlton Hair Corporation | 856 m | D | no |
| Angela Millar | 915 m | C | yes |
| Phi Cosmeceutical | 937 m | F | no |
| Siberian Centre | 962 m | B | yes |
| Ruby Rose Beauty Therapy | 978 m | F | no |
Businesses like Essential Therapy in Christchurch hairdressers, beauty salons and massage
| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Christchurch hairdressers, beauty salons and massage | 337 | 57% | 31% | 16.9% |
| Sites built with Duda in Christchurch hairdressers, beauty salons and massage | 7 | 30% | 0% | 16.9% |
| Sites using Kitomba in Christchurch hairdressers, beauty salons and massage | 29 | 62% | 34% | 16.9% |
| Sites built with Duda and using Kitomba in Christchurch hairdressers, beauty salons and massage | 3 | 38% | 0% | 16.9% |
After the top fixes
With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business; No price list of services found), the score would be about 87.7%. That would be 14th of 337 in Christchurch hairdressers, beauty salons and massage, up from 316th.
What to fix first
- The site turns away every visitor that isn't a browser, AI agents included +25 points
A plain fetch was refused (http_403). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. How to fix it
- No structured data for the business +14 points
Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it
- No price list of services found +7 points
Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. How to fix it
Send the fixes to your web person
No one is listed yet to fix this in Christchurch hairdressers, beauty salons and massage. List your agency or yourself. It's free, and every listing is reviewed by hand.
Already right
- robots.txt lets AI crawlers in There's no robots.txt, which means everything is allowed.
- Appointments through kitomba on your own domain There's no marketplace commission, and the customer stays yours.
Builder: duda · A plain fetch got http_403; a real browser got the page, so the scan continues on the rendered page. · What to paste
Own this business?
Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.
Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
What agents get, and what the site publishes
The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details