Essence On St Heliers
essenceonstheliers.co.nz is hard for agents to use.
Listed by Overture Maps.
Ways to reach Essence On St Heliers directly, with no marketplace in between. Checked 2026-10-22. Report a mistake
13B Sylvia Rd, 1071, Auckland · +6495758041
Prices: 4 prices on the site, the middle one NZ$325
Places near Essence On St Heliers that take a booking or an order on their own website, with no marketplace in between.
- The Colour Bar490 m
- Fleekylashnbrow950 m
The website's grade
An AI assistant can open Essence On St Heliers's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through essenceonstheliers.mylocalsalon.com.
32 of 65 points available
agent-readiness level, Basic Web Presence
things to fix
Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.
What the site tells visitors Measured, not scored
These don't change the grade.
In Auckland, the middle price of comparable sites that show prices is NZ$79.00.
Every city compared →What assistants answer
Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.
How Essence On St Heliers compares
524 of 908 in Auckland hairdressers and beauty salons
Top 58% of the sites scanned in this index. Just above: Blend Hair Salon D, Dragana Ristić D. Just below: Felice Hair Design D, Fine line barbershop D.
| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 96% | no |
| Publish the menu or price list as HTML | 20% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | yes |
| Structured data with address, phone and hours | 11% | no |
| Have an llms.txt | 58% | no |
Compared with its peers
| Average score | A or B | This site | |
|---|---|---|---|
| Sites built with WordPress 236,087 sites | 55% | 25% | 49.2% |
Nearest places in the index
| Place | Distance | Grade | Direct booking or ordering |
|---|---|---|---|
| Embreis Beauty | 481 m | F | no |
| The Colour Bar | 492 m | B | yes |
| Megan Dempsey THE CLINIC | 493 m | F | no |
| Joy&Peacenailspa | 507 m | D | no |
| Bravehair | 533 m | D | no |
| Saint Beauty | 554 m | C | no |
| Oksana Hair Studio | 564 m | F | no |
| Fleekylashnbrow | 953 m | B | yes |
| Sarah Ellis Beauty & Skincare | 1.0 km | F | no |
| Ocean Bali Spa | 1.6 km | F | no |
Businesses like Essence On St Heliers in Auckland hairdressers and beauty salons
| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Auckland hairdressers and beauty salons | 908 | 52% | 21% | 49.2% |
| Sites built with WordPress in Auckland hairdressers and beauty salons | 286 | 57% | 24% | 49.2% |
After the top fixes
With the three fixes above (No structured data for the business; Appointments through an unrecognised third party; No price list of services found), the score would be about 95.4%, which would be first of 908 in Auckland hairdressers and beauty salons.
What to fix first
- No structured data for the business +14 points
Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it
- Appointments through an unrecognised third party +9 points
Check that the provider keeps your business as the seller of record. How to fix it
- No price list of services found +7 points
Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. How to fix it
- No llms.txt no points, but worth doing
Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it
- The phone number on the site doesn't match the open map data
The site shows 0274058686, but OpenStreetMap or Overture Maps lists +6495758041. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.
Send the fixes to your web person
No one is listed yet to fix this in Auckland hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.
Already right
- robots.txt lets AI crawlers in No rule blocks the main AI user agents.
- AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
Builder: wordpress · contact page /about-us/: booking link (other) · What to paste
Own this business?
Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.
Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
What agents get, and what the site publishes
The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details