The Direct Index
Report · Auckland hairdressers and beauty salons · scanned 2026-10-22

Embreis Beauty

embreisbeauty.co.nz is partly visible to agents.

Listed by OpenStreetMap · Overture Maps.

CallWebsite

Ways to reach Embreis Beauty directly, with no marketplace in between. Checked 2026-10-22. Report a mistake

Saint Heliers Bay Road L 1 / · 022 402 2862

Nearby, also direct

Places near Embreis Beauty that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Embreis Beauty's website. It can't find a menu or price list, so it answers from other sites. To book or order, it is sent to Fresha, a marketplace.

58.5%

38 of 65 points available

1/5

agent-readiness level, Basic Web Presence

4

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

Score over 2 scans since 2026-10-17: 23% → 59%

See what an AI agent reads on this site →

Since the scan of 2026-10-17 (F then): fixed The site turned away every visitor that wasn't a browser. new Almost no text without JavaScript.

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How Embreis Beauty compares

Where it stands

818 of 908 in Auckland hairdressers and beauty salons

Top 90% of the sites scanned in this index. Just above: D&M Hair Design F, Elysian Laser and Lash Noir F. Just below: Face Aesthetics F, Grace Munro Medispa F.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain96%no
Publish the menu or price list as HTML20%no
Let AI crawlers in (no block at the server or in robots.txt)98%yes
Structured data with address, phone and hours11%no
Have an llms.txt58%yes

Compared with its peers

Average scoreA or BThis site
Sites built with Wix 48,660 sites52%28%58.5%
Sites using Fresha 2,567 sites50%3%58.5%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Saint Beauty77 mCno
Megan Dempsey THE CLINIC114 mFno
The Colour Bar116 mByes
Essence On St Heliers481 mDno
Joy&Peacenailspa733 mDno
Bravehair930 mDno
Oksana Hair Studio955 mFno
Schnips1.3 kmCyes
Dengo1.3 kmDno
Sarah Ellis Beauty & Skincare1.3 kmFno
Businesses like yours

Businesses like Embreis Beauty in Auckland hairdressers and beauty salons

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Auckland hairdressers and beauty salons90852%21%58.5%
Sites built with Wix in Auckland hairdressers and beauty salons17962%36%58.5%
Sites using Fresha in Auckland hairdressers and beauty salons9252%0%58.5%
Sites built with Wix and using Fresha in Auckland hairdressers and beauty salons3555%0%58.5%

After the top fixes

With the three fixes above (Appointments only through fresha; No price list of services found; Structured data is incomplete), the score would be about 92.3%. That would be 4th of 908 in Auckland hairdressers and beauty salons, up from 818th.

Findings

What to fix first

  1. Appointments only through fresha +12 points

    Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. How to fix it About this vendor

  2. No price list of services found +7 points

    Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. How to fix it

  3. Structured data is incomplete +3 points

    Missing: opening hours. How to fix it

  4. Almost no text without JavaScript +2 points

    Crawlers that don't run scripts see an empty page. Put the menu, hours and address in plain HTML. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Auckland hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Structured data found (LocalBusiness) address, phone
  • Fresha works with agents through its partners Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Terms read on 2026-10-15: https://terms.fresha.com/terms-use. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

Builder: wix · contact page /about-us: nothing new · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details