Effies

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

What to fix first

1. No structured data for the business +14 points

   Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

2. No online booking link on the website +13 points

   There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page. How to fix it

3. No price list of services found +7 points

   Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. How to fix it

4. No working HTTPS +3 points

   The page is only served over plain http. Browsers and agents rank it lower or refuse it.

5. No llms.txt no points, but worth doing

   Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

No one is listed yet to fix this in Toronto hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

• robots.txt lets AI crawlers in No rule blocks the main AI user agents.
• AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.

Builder: wordpress · Front: cloudflare · contact page /about-effie/: nothing new

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on wordpress.

Where to paste it on WordPress: a plugin that adds code to every page's header, such as WPCode (Insert Headers and Footers), in its Header box. the official help page.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Effies",
  "url": "http://www.effiep.com",
  "telephone": "(416) 489-3158",
  "address": "4000 Yonge St, M4N 2N9, North York",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 43.74235450599841,
    "longitude": -79.40737531059261
  }
}
</script>

# Effies

> local business in 4000 Yonge St, M4N 2N9, North York, Toronto hairdressers and beauty salons. Phone (416) 489-3158.

## About

- Website: http://www.effiep.com
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.