The Direct Index
Report · Stockholm hairdressers and beauty salons · scanned 2026-10-22

Dick Johnson

dickjohnson.store is hard for agents to use.

Listed by Overture Maps.

MenuWebsite

Ways to reach Dick Johnson directly, with no marketplace in between. Checked 2026-10-22. Report a mistake

Kungsgatan 6, 111 43, Stockholm

Nearby, also direct

Places near Dick Johnson that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Dick Johnson's website. It can read what Dick Johnson offers. It can't find a link to book or order online.

49.2%

32 of 65 points available

1/5

agent-readiness level, Basic Web Presence

2

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How Dick Johnson compares

Where it stands

434 of 993 in Stockholm hairdressers and beauty salons

Top 44% of the sites scanned in this index. Just above: Clippers Hägersten D, Cup Cake D. Just below: Filosofie D, Flex Massage D.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain94%no
Publish the menu or price list as HTML5%yes
Let AI crawlers in (no block at the server or in robots.txt)98%yes
Structured data with address, phone and hours11%no
Have an llms.txt31%yes

The top 10% are the 101 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with Shopify 7,656 sites48%26%49.2%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Bangs Stockholm63 mDno
Etoile HAIR95 mDno
Kung Carl Mat & Bar96 mCyes
Face Up Hudvård110 mCno
Barberare Nils Johannesson110 mCyes
Visage Hudvård & Makeup115 mDno
Meduza127 mCno
Oakstockholm148 mFno
Body by Nova167 mCno
Rapunzel171 mCno
Businesses like yours

Businesses like Dick Johnson in Stockholm hairdressers and beauty salons

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Stockholm hairdressers and beauty salons99347%11%49.2%
Sites built with Shopify in Stockholm hairdressers and beauty salons3953%18%49.2%

The best of the sites built with Shopify in Stockholm hairdressers and beauty salons

Fairwithhair B 75.4% · Glimja B 73.8% · HEAT by Sophia Lie B 73.8% · Lash Lift Stockholm Academy B 73.8% · Skin Concept B 73.8%

After the top fixes

With the two fixes above (No structured data for the business; No online booking link on the website), the score would be about 95.4%, which would be first of 993 in Stockholm hairdressers and beauty salons.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. No structured data for the business +15 points

    Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. No online booking link on the website +15 points

    There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page on your own domain. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Stockholm hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Price list of services with prices on the page Agents can read the items and prices.

Builder: shopify · contact page /pages/contact: nothing new

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on shopify.

Where to paste it on Shopify: Online Store, then the three-dot menu on the theme, then Edit code; paste it in the theme's layout file, inside the head. the official help page.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Dick Johnson",
  "url": "http://www.dickjohnson.se/",
  "address": "Kungsgatan 6, 111 43, Stockholm",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 59.33619,
    "longitude": 18.06998
  }
}
</script>
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score D

<a href="https://directindex.org/r/dickjohnson.store"><img src="https://directindex.org/badge/dickjohnson.store.svg" alt="Agent-Direct Score D" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Dick Johnson

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/dickjohnson.store, through the MCP tool direct_record and in the city feed /city/stockholm-salons/direct.json.

PathLinkStatus
Booknone on record
Ordernone on record
Menudickjohnson.store/ html_inlinefrom the scan
Hoursnone on record
Phonenone on record

Stable links that count: /go/dickjohnson.store/menu answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
yes
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no
Agent readiness

Level 1 of 5, Basic Web Presence

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownyes
llms.txtyes
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryyes
OAuth protected resource metadatayes
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageyes
JSON-LD for the businessno