BusTravel Iceland
bustravel.is is largely invisible to agents.
Listed by Overture Maps.
Ways to reach BusTravel Iceland directly, with no marketplace in between. Checked 2026-11-04. On the business's own site. Report a mistake
Skógarhlíð 10, 105, Reykjavíkurborg · +3545393111
Languages: German, English, Chinese
Places near BusTravel Iceland that take a booking or an order on their own website, with no marketplace in between.
- Northern Lights Bus10 m
- Iceland Unlimited Travel Service110 m
- Perlan570 m
- Skaftafell Terminal760 m
- Reykjavik Excursions780 m
The website's grade
AI assistants can't open BusTravel Iceland's website, so they go by what other sites say about it.
16 of 65 points available
agent-readiness level
things to fix
Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.
What assistants answer
Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.
The assistants were asked 12 everyday questions about Reykjavík tours, attractions and museums and named 40 places. BusTravel Iceland wasn't one of them. See who was named →
How BusTravel Iceland compares
111 of 118 in Reykjavík tours, attractions and museums
Top 94% of the sites scanned in this index. Just above: Volcano House, Iceland F, Hidden Iceland F. Just below: Your Day Tours F, Bændaferðir F.
| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 8% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 92% | no |
| Structured data with address, phone and hours | 25% | no |
| Have an llms.txt | 42% | no |
Compared with its peers
| Average score | A or B | This site | |
|---|---|---|---|
| Sites built with WordPress 251,475 sites | 55% | 24% | 24.6% |
Nearest places in the index
| Place | Distance | Grade | Direct booking or ordering |
|---|---|---|---|
| Northern Lights Bus | 10 m | B | yes |
| Iceland Unlimited Travel Service | 112 m | B | yes |
| Perlan | 568 m | C | yes |
| Golden Circle Iceland | 645 m | C | no |
| Volcano Heli - Iceland | 727 m | C | no |
| Happyworld | 752 m | C | no |
| Skaftafell Terminal | 756 m | B | yes |
| Reykjavik Excursions | 777 m | C | yes |
| Glacier Heli Iceland | 778 m | B | yes |
| Alamo Rent A Car | 795 m | F | yes |
Businesses like BusTravel Iceland in Reykjavík tours, attractions and museums
| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Reykjavík tours, attractions and museums | 118 | 53% | 22% | 24.6% |
| Sites built with WordPress in Reykjavík tours, attractions and museums | 52 | 56% | 21% | 24.6% |
After the top fixes
With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business; No tickets and prices found), the score would be about 95.4%, which would be first of 118 in Reykjavík tours, attractions and museums.
What to fix first
- The site turns away every visitor that isn't a browser, AI agents included +25 points
A plain fetch was refused (http_403). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. How to fix it
- No structured data for the business +14 points
Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it
- No tickets and prices found +7 points
Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. How to fix it
Send the fixes to your web person
No one is listed yet to fix this in Reykjavík tours, attractions and museums. List your agency or yourself. It's free, and every listing is reviewed by hand.
Already right
- robots.txt lets AI crawlers in No rule blocks the main AI user agents.
- Tickets on your own site Agents can buy tickets without going through a marketplace.
Builder: wordpress · A plain fetch got http_403; a real browser got the page, so the scan continues on the rendered page. · What to paste
Own this business?
Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.
Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
What agents get, and what the site publishes
The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details