Brush
brushhm.com is hard for agents to use.
Listed by Overture Maps.
Ways to reach Brush directly, with no marketplace in between. Checked 2026-10-22. Through salonized acting for the business. Report a mistake
Van Hilligaertstraat 27h, 1072 JX, Amsterdam · +31638416501
Prices: 13 prices on the site, the middle one €39.00 · Languages: English, Dutch
Places near Brush that take a booking or an order on their own website, with no marketplace in between.
- True Beauty Amsterdam230 m
- Colour Lounge290 m
- By Meedo290 m
- The Waxing Company300 m
- Nena & Co310 m
The website's grade
AI assistants can't open Brush's website, so they go by what other sites say about it.
32 of 65 points available
agent-readiness level
thing to fix
Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.
What the site tells visitors Measured, not scored
These don't change the grade.
In Amsterdam, the middle price of comparable sites that show prices is €60.00.
Every city compared →Named by Gemini for "Hair colour and highlights next week, I want to book a slot online" and "Balayage with a good colourist, book me for next week" in Amsterdam hairdressers and beauty salons, October 2026
Each assistant was asked the way people ask, with web search on, for up to three places in Amsterdam hairdressers and beauty salons and a link to each one's own site. This business was named in 2 answers, by 1 of the 2 assistants asked.
| Question | Named by | Asked |
|---|---|---|
| Hair colour and highlights next week, I want to book a slot online. | Gemini with a link to this site | 2026-10-18 |
| Balayage with a good colourist, book me for next week. | Gemini with a link to this site | 2026-10-18 |
Every place named in Amsterdam hairdressers and beauty salons, question by question.
Show it
The badge shows how many of the assistants asked named this business, and the month. It updates after every round.
<a href="https://directindex.org/r/brushhm.com"><img src="https://directindex.org/badge/named/brushhm.com.svg" alt="Named by 1 of 2 assistants, Direct Index" width="300" height="40"></a>
What assistants answer
Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.
Recommended when people ask:
“Hair colour and highlights next week, I want to book a slot online.” (Gemini, with a link to this site)
“Balayage with a good colourist, book me for next week.” (Gemini, with a link to this site)
How Brush compares
589 of 967 in Amsterdam hairdressers and beauty salons
Top 61% of the sites scanned in this index. Just above: Ashes To Snow D, Beauty Studio Victoria D. Just below: Chutiya Thaise Massage D, Day and Night Massage D.
| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 92% | yes |
| Publish the menu or price list as HTML | 35% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 91% | no |
| Structured data with address, phone and hours | 22% | yes |
| Have an llms.txt | 44% | no |
The top 10% are the 98 highest-scoring reachable sites in the index at the last update.
Compared with its peers
| Average score | A or B | This site | |
|---|---|---|---|
| Sites built with Shopify 7,656 sites | 48% | 26% | 49.2% |
Nearest places in the index
| Place | Distance | Grade | Direct booking or ordering |
|---|---|---|---|
| Famous Skincare | 12 m | C | no |
| True Beauty Amsterdam | 233 m | C | yes |
| Koffijberg Hairdressers | 281 m | C | no |
| Colour Lounge | 289 m | C | yes |
| By Meedo | 290 m | D | yes |
| The Waxing Company | 295 m | B | yes |
| Nena & Co | 311 m | C | yes |
| Asepsis | 314 m | F | no |
| chill out spa | 323 m | D | no |
| Sessions | 333 m | B | no |
Businesses like Brush in Amsterdam hairdressers and beauty salons
| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Amsterdam hairdressers and beauty salons | 967 | 52% | 23% | 49.2% |
| Sites built with Shopify in Amsterdam hairdressers and beauty salons | 32 | 49% | 25% | 49.2% |
| Sites using Salonized in Amsterdam hairdressers and beauty salons | 179 | 63% | 31% | 49.2% |
| Sites built with Shopify and using Salonized in Amsterdam hairdressers and beauty salons | 10 | 54% | 40% | 49.2% |
The best of the sites built with Shopify and using Salonized in Amsterdam hairdressers and beauty salons
Nutral Beauty B 84.6% · Madesalon B 73.8% · Mr. Adam B 73.8% · Skin Project Institute B 73.8% · Haarstijl C 61.5%
After the top fixes
With the fix above (The site turns away every visitor that isn't a browser, AI agents included), the score would be about 87.7%. That would be 6th of 967 in Amsterdam hairdressers and beauty salons, up from 589th.
Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.
What to fix first
- The site turns away every visitor that isn't a browser, AI agents included +25 points
A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. How to fix it
Send the fixes to your web person
No one is listed yet to fix this in Amsterdam hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.
Already right
- robots.txt lets AI crawlers in No rule blocks the main AI user agents.
- Structured data found (Store) address, phone, opening hours
- Price list of services with prices on the page Agents can read the items and prices.
- Appointments through salonized on your own domain There's no marketplace commission, and the customer stays yours.
Builder: shopify · A plain fetch got cloudflare_challenge; a real browser got the page, so the scan continues on the rendered page.
Own this business?
If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.
Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Show the score
Owners who score well put the badge on their site. It links back here and updates with every scan.
<a href="https://directindex.org/r/brushhm.com"><img src="https://directindex.org/badge/brushhm.com.svg" alt="Agent-Direct Score D" width="236" height="40"></a>
What agents get, and what the site publishes
The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.
Show the details
What agents get for Brush
The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/brushhm.com, through the MCP tool direct_record and in the city feed /city/amsterdam-salons/direct.json.
| Path | Link | Status |
|---|---|---|
| Book | cdn.salonized.com/widget.js vendor on own site: Salonized | found by the scan of 2026-10-22, not yet tested |
| Order | none on record | |
| Menu | brushhm.com/ html_inline | from the scan |
| Hours | none on record | |
| Phone | +31638416501 |
Stable links that count: /go/brushhm.com/book, /go/brushhm.com/menu answer 302 to the links above; the count is the line "followed N direct links" on this page.
Owners: claim the business below to correct this record; the claim email carries the link.
Can an agent transact?
Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.
| UCP profile /.well-known/ucp, Google and Shopify's Universal Commerce Protocol | no |
| ACP discovery document /.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol | no |
| MCP server card /.well-known/mcp/server-card.json | no |
| Ordering vendor that takes agent orders Square, Toast, or a vendor whose terms allow agents | no |
| Vendor terms for agents Salonized, read | Not stated |
The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet. About Salonized · all vendors.
Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.
Not measured
These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.
| JSON-LD for the business | yes |