The Direct Index
Report · Wellington · scanned 2026-11-14

Bogarts Pizzeria

bogarts.nz is partly visible to agents.

Listed by Overture Maps.

OrderCallWebsite

Ways to reach Bogarts Pizzeria directly, with no marketplace in between. Checked 2026-11-14. On the business's own site. Report a mistake

24 Cleveland St, 6021, Wellington · +6443842255

Nearby, also direct

Places near Bogarts Pizzeria that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Bogarts Pizzeria's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

63.1%

41 of 65 points available

1/5

agent-readiness level, Basic Web Presence

3

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Named by assistants

Named by ChatGPT and Gemini for "Best pizza delivered to where I'm staying, right now" in Wellington, November 2026

Each assistant was asked the way people ask, with web search on, for up to three places in Wellington and a link to each one's own site. This business was named in one answer, by 2 of the 3 assistants asked.

QuestionNamed byAsked
Best pizza delivered to where I'm staying, right now.ChatGPT with a link to this site
Gemini with a link to this site
2026-11-13

Every place named in Wellington, question by question.

Show it

The badge shows how many of the assistants asked named this business, and the month. It updates after every round.

Named by 2 of 3 assistants, Direct Index

<a href="https://directindex.org/r/bogarts.nz"><img src="https://directindex.org/badge/named/bogarts.nz.svg" alt="Named by 2 of 3 assistants, Direct Index" width="300" height="40"></a>
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask:
“Best pizza delivered to where I'm staying, right now.” (ChatGPT, Gemini, with a link to this site)

Where it stands

How Bogarts Pizzeria compares

Where it stands

170 of 285 in Wellington

Top 60% of the sites scanned in this index. Just above: Ortega Fish Shack C, Babaili Hot Pot C. Just below: Nam Nam Bowen C, Cicio Cacio C.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML100%no
Let AI crawlers in (no block at the server or in robots.txt)100%yes
Structured data with address, phone and hours47%no
Have an llms.txt30%no

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 270,003 sites55%25%63.1%

Nearest places with a similar menu

PlaceDistanceGradeDirect booking or ordering
Hell pizza1.0 kmFno
Pizza Hut pizza1.2 kmFno
Santeria pizza1.3 kmDno
Heaven pizza1.3 kmDno
Nolita pizza, pasta1.4 kmByes
Sal's Pizza pizza1.4 kmByes
Scopa pizza1.6 kmCyes
Pizza Pomodoro pizza1.7 kmCno
Domino's pizza1.8 kmCyes
Spizzico pizza1.8 kmAyes
Businesses like yours

Businesses like Bogarts Pizzeria in Wellington

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Wellington28564%49%63.1%
Sites built with WordPress in Wellington9065%43%63.1%

After the top fixes

With the two fixes above (No structured data for the business; No menu or price list found), the score would be about 95.4%. That would be 4th of 285 in Wellington, up from 170th.

Findings

What to fix first

  1. No structured data for the business +14 points

    Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. No menu or price list found +7 points

    Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. How to fix it

  3. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Wellington. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Ordering on your own site Agents can order without going through a marketplace.

Builder: wordpress · contact page /contact-us-bogarts-pizza-wellington/: nothing new; booking page /best-pizza-in-wellington-order-online/: nothing new · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details