The Direct Index
Report · Auckland cafes and bars · scanned 2026-10-22

Bluebells Cakery - Takapuna

bluebellscakery.com is hard for agents to use.

Listed by Overture Maps.

OrderCallWebsite

Ways to reach Bluebells Cakery - Takapuna directly, with no marketplace in between. Checked 2026-10-22. On the business's own site. Report a mistake

40 Hurstmere Road, 0622, Auckland · 093773429

Prices: 56 prices on the site, the middle one NZ$119

Nearby, also direct

Places near Bluebells Cakery - Takapuna that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

AI assistants can't open Bluebells Cakery - Takapuna's website, so they go by what other sites say about it.

41.5%

27 of 65 points available

–

agent-readiness level

3

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

56 prices on the landing page, the middle one NZ$119.

In Auckland, the middle price of comparable sites that show prices is NZ$21.48.

Every city compared →
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How Bluebells Cakery - Takapuna compares

Where it stands

411 of 632 in Auckland cafes and bars

Top 65% of the sites scanned in this index. Just above: The Gaff D, Verve Cafe D. Just below: Coco Lane D, PASTRAMI & RYE - Ponsonby D.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain98%yes
Publish the menu or price list as HTML97%no
Let AI crawlers in (no block at the server or in robots.txt)100%no
Structured data with address, phone and hours22%no
Have an llms.txt36%no

The top 10% are the 64 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with Shopify 13,925 sites48%24%41.5%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Katsubi korean, japanese83 mAyes
St Marée Bistro french105 mByes
Coffix Coffee Bars121 mDno
Zomer131 mByes
Strand Wine Bar regional139 mCno
Seven Hills Turkish Eatery coffee_shop183 mDyes
Takapuna Bar196 mByes
Honey Cafe230 mByes
ARK Coffee Company255 mFyes
street organics295 mByes
Businesses like yours

Businesses like Bluebells Cakery - Takapuna in Auckland cafes and bars

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Auckland cafes and bars63253%30%41.5%
Sites built with Shopify in Auckland cafes and bars7236%13%41.5%

The best of the sites built with Shopify in Auckland cafes and bars

Crave A 86.2% · Toasted Coffee Roasters A 86.2% · Black & White Coffee Cartel B 84.6% · Catroux B 84.6% · Goodness Jervois Road B 84.6%

After the top fixes

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No menu or price list found; Structured data is incomplete), the score would be about 95.4%. That would be 3rd of 632 in Auckland cafes and bars, up from 411th.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. The site turns away every visitor that isn't a browser, AI agents included +25 points

    A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. How to fix it

  2. No menu or price list found +7 points

    Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. How to fix it

  3. Structured data is incomplete +3 points

    Missing: opening hours. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Auckland cafes and bars. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • Structured data found (Bakery) address, phone
  • Ordering on your own site Agents can order without going through a marketplace.

Builder: shopify · A plain fetch got cloudflare_challenge; a real browser got the page, so the scan continues on the rendered page.

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on shopify.

Where to paste it on Shopify: Online Store, then the three-dot menu on the theme, then Edit code; paste it in the theme's layout file, inside the head. the official help page.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Bakery",
  "name": "Bluebells Cakery - Takapuna",
  "url": "http://www.bluebellscakery.com/",
  "telephone": "093773429",
  "address": "40 Hurstmere Road, 0622, Auckland",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -36.7876603,
    "longitude": 174.7722275
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://bluebellscakery.com/products/takeaway-high-tea",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score D

<a href="https://directindex.org/r/bluebellscakery.com"><img src="https://directindex.org/badge/bluebellscakery.com.svg" alt="Agent-Direct Score D" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Bluebells Cakery - Takapuna

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/bluebellscakery.com, through the MCP tool direct_record and in the city feed /city/auckland-cafes-bars/direct.json.

PathLinkStatus
Booknone on record
Orderbluebellscakery.com/products/takeaway-high-tea own sitefound by the scan of 2026-10-22, not yet tested
Menunone on record
Hoursnone on record
Phone093773429

Stable links that count: /go/bluebellscakery.com/order answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

Agent readiness

Not measured

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

JSON-LD for the businessyes