The Direct Index
Report · Brisbane hairdressers and beauty salons · scanned 2026-10-18

Beauty Essentials by Amela

beautyessentials.com.au is largely invisible to agents.

Listed by Overture Maps.

CallWebsite

The direct ways to reach Beauty Essentials by Amela, no marketplace in between. Checked 2026-10-18. Something wrong? Report it

90 Galsworthy St, 4121, Brisbane · +61402281450

Owners

The website, graded

AI assistants cannot open the website of Beauty Essentials by Amela, so they rely on what other sites say about it.

4.6%

3 of 65 points available

–

agent-readiness level

4

things to fix

Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.

Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Where it stands

How Beauty Essentials by Amela compares

Where it stands

1,976 of 2,081 in Brisbane hairdressers and beauty salons

Top 95% of the sites scanned in this index. Just above: Alfie Hair Design F, Attika F. Just below: Brisbane Hernia Clinic F, Gem Hair and Stuff F.

What the top tenth of the index doesTop 10%This site
Take bookings or orders on their own domain100%no
Publish the menu or price list as HTML29%no
Let AI crawlers in (no edge block, no robots.txt block)99%no
Structured data with address, phone and hours17%no
Have an llms.txt46%no

The top tenth is the 211 best-scoring reachable sites of the index at the last refresh.

Against its peers

Average scoreA or BThis site
Sites built with GoDaddy Website Builder 1,674 sites41%14%4.6%
Sites using Fresha 300 sites49%1%4.6%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Zu1.5 kmDno
Street Barber Shop1.8 kmFyes
Tangerine Hair Design1.8 kmFno
Your Hairdresser2.0 kmFno
Lyndall Platt Beauty2.0 kmDno
SkinSpirit Day Spa2.2 kmByes
Cole & Co Hair2.3 kmCno
Mind Thai Day Spa2.3 kmByes
Strands3.1 kmCno
Kelly Elle3.2 kmByes
Businesses like yours

Businesses like Beauty Essentials by Amela in Brisbane hairdressers and beauty salons

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Brisbane hairdressers and beauty salons2,08153%25%4.6%
Sites built with GoDaddy Website Builder in Brisbane hairdressers and beauty salons1435%0%4.6%
Sites using Fresha in Brisbane hairdressers and beauty salons2256%0%4.6%
Sites built with GoDaddy Website Builder and using Fresha in Brisbane hairdressers and beauty salons414%0%4.6%

The best of the sites built with GoDaddy Website Builder and using Fresha in Brisbane hairdressers and beauty salons

Bowe and Arrow Hair Collective D 41.5% · Noho Hair & Co. F 6.2% · Alfie Hair Design F 4.6%

The climb

With the three fixes above (The site turns every visitor without a browser away, AI agents included; No structured data for the business; Appointments only through fresha) the score would be about 84.6%: 47th of 2,081 in Brisbane hairdressers and beauty salons, up from 1976th.

Peers are the businesses of the same index with a reachable site, latest scan of each; the rank uses the index's current ranking.

Findings

What to fix first

  1. The site turns every visitor without a browser away, AI agents included +25 points

    A plain fetch was refused (origin_timeout); only a real browser got the page. Every AI crawler and agent is turned away the same way, so Reachable scores 0 and the rest is measured on the rendered page. Ask the host to let the AI user agents through. How to fix it

  2. No structured data for the business +15 points

    Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. How to fix it

  3. Appointments only through fresha +12 points

    Every agent transaction goes through the marketplace and its commission. Add a direct path on your own site, even a simple form. How to fix it About this vendor

  4. No price list of services found +7 points

    Agents answer 'what do they offer and what does it cost' from marketplaces and directories instead. Add a page with services and prices as text and link it from the homepage. How to fix it

Send the fixes to your web person

One email, the fixes and the link; nothing stored.

No one is listed yet to fix this in Brisbane hairdressers and beauty salons. List your agency or yourself: free, reviewed by hand.

Already right

Builder: godaddy · Front: cloudflare · A plain fetch got origin_timeout; a real browser got the page, so the scan continues on the rendered page.

Fix kit

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on godaddy is in the guides.

Show the code to paste

Structured data (JSON-LD)

One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Beauty Essentials by Amela",
  "url": "http://beautyessentials.com.au/",
  "telephone": "+61402281450",
  "address": "90 Galsworthy St, 4121, Brisbane",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -27.526012663322,
    "longitude": 153.06189699437
  }
}
</script>
Owners

Own this business?

Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.

Rescan now · Markdown · Dispute a check

Keep watching this business: the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant and the places nearby; 5 EUR once. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well embed the badge; it links back here and updates with every scan.

Agent-Direct Score F

<a href="https://directindex.org/r/beautyessentials.com.au"><img src="https://directindex.org/badge/beautyessentials.com.au.svg" alt="Agent-Direct Score F" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record an agent is served for this business, the rails it could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Beauty Essentials by Amela

No direct path on record: the scan of 2026-10-18 found no booking or ordering link on beautyessentials.com.au or on a vendor's site. The same record is served as JSON at /api/direct/beautyessentials.com.au, through the MCP tool direct_record and in the city feed /city/brisbane-salons/direct.json.

PathLinkStatus
Booknone on record
Ordernone on record
Menunone on record
Hoursnone on record
Phone+61402281450

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no
Vendor terms for agents
Fresha, read 2026-10-15
Through partners

Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Source. About Fresha · all vendors.

Only a real browser got this page (a plain fetch got origin_timeout); Readable and Actionable were measured on the rendered page.

Agent readiness

Not measured

The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to. Cloudflare's report.

JSON-LD for the businessno