Beauty by Esma G
beautybyesmag.co.uk is mostly ready for agents.
Listed by Overture Maps.
Ways to reach Beauty by Esma G directly, with no marketplace in between. Checked 2026-10-21. Through square acting for the business. Report a mistake
1 Lower Grosvenor Place, SW1W 0EJ, London · +447831729361
WhatsApp: a link on the site
Places near Beauty by Esma G that take a booking or an order on their own website, with no marketplace in between.
The website's grade
An AI assistant can open Beauty by Esma G's website. It can't find a menu or price list, so it answers from other sites. To book or order, it is sent to Fresha, a marketplace.
47 of 65 points available
agent-readiness level, Basic Web Presence
things to fix
Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.
What assistants answer
Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.
How Beauty by Esma G compares
987 of 5,970 in London hairdressers and beauty salons
Top 17% of the sites scanned in this index. Just above: Anthony Laban Home B, Art Hair & Beauty B. Just below: Bold Beauty Aesthetics B, Carter And Bond B.
| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 95% | yes |
| Publish the menu or price list as HTML | 11% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | yes |
| Structured data with address, phone and hours | 17% | no |
| Have an llms.txt | 60% | yes |
The top 10% are the 598 highest-scoring reachable sites in the index at the last update.
Compared with its peers
| Average score | A or B | This site | |
|---|---|---|---|
| Sites built with Wix 42,583 sites | 54% | 31% | 72.3% |
| Sites using Fresha 2,475 sites | 50% | 3% | 72.3% |
| Sites using Square 5,073 sites | 65% | 41% | 72.3% |
Nearest places in the index
| Place | Distance | Grade | Direct booking or ordering |
|---|---|---|---|
| London Beauty Clinic Academy | 73 m | C | yes |
| Nisa Thai Spa | 149 m | B | yes |
| Thai Spa Victoria | 170 m | D | no |
| The Bath House | 171 m | C | no |
| Daojai Thai Therapy | 180 m | B | yes |
| The Hair Loss Centre | 257 m | D | no |
| Tara's Beauty | 282 m | F | no |
| Happy Nails Victoria | 284 m | C | no |
| White Swan Earlsfield | 389 m | C | yes |
| ADEM | 419 m | C | no |
Businesses like Beauty by Esma G in London hairdressers and beauty salons
| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London hairdressers and beauty salons | 5,970 | 49% | 19% | 72.3% |
| Sites built with Wix in London hairdressers and beauty salons | 807 | 63% | 41% | 72.3% |
| Sites using Fresha in London hairdressers and beauty salons | 333 | 51% | 4% | 72.3% |
| Sites built with Wix and using Fresha in London hairdressers and beauty salons | 75 | 55% | 7% | 72.3% |
The best of the sites built with Wix and using Fresha in London hairdressers and beauty salons
Star Seed B 80% · Vanity B 76.9% · Divas & Dudes Hair Boutique B 72.3% · Eastend B 72.3% · Ardour Hair And Beauty C 64.6%
After the top fixes
With the three fixes above (No price list of services found; Appointments only through fresha; Structured data is incomplete), the score would be about 95.4%, which would be first of 5,970 in London hairdressers and beauty salons.
Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.
What to fix first
- No price list of services found +7 points
Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. How to fix it
- Appointments only through fresha +5 points
Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. How to fix it About this vendor
- Structured data is incomplete +3 points
Missing: opening hours. How to fix it
Send the fixes to your web person
No one is listed yet to fix this in London hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.
Already right
- robots.txt lets AI crawlers in No rule blocks the main AI user agents.
- AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- Structured data found (LocalBusiness) address, phone
- Ordering through square on your own domain There's no marketplace commission, and the customer stays yours.
Builder: wix · booking page /services-4: nothing new
What to paste
Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on wix.
Where to paste it on Wix: Settings, then Custom Code under Development & integrations, then Add Custom Code; choose All pages and Head. The site must be published with a connected domain. the official help page.
Show the code to paste
Structured data (JSON-LD)
Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Beauty by Esma G",
"url": "http://www.beautybyesmag.co.uk/",
"telephone": "+447831729361",
"address": "1 Lower Grosvenor Place, SW1W 0EJ, London",
"geo": {
"@type": "GeoCoordinates",
"latitude": 51.498042,
"longitude": -0.144258
},
"potentialAction": [
{
"@type": "OrderAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://app.squareup.com/appointments/book/fbsl6miodk19ey/L48XKEV1D25M1/start",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/MobileWebPlatform"
]
}
}
]
}
</script>
Own this business?
If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.
Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
What agents get, and what the site publishes
The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.
Show the details
What agents get for Beauty by Esma G
The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/beautybyesmag.co.uk, through the MCP tool direct_record and in the city feed /city/london-salons/direct.json.
| Path | Link | Status |
|---|---|---|
| Book | none on record | |
| Order | app.squareup.com/appointments/book/fbsl6miodk19ey/L48XKEV1D2 vendor on own site: Square | found by the scan of 2026-10-21, not yet tested |
| Menu | none on record | |
| Hours | none on record | |
| Phone | +447831729361 |
Stable links that count: /go/beautybyesmag.co.uk/order answer 302 to the links above; the count is the line "followed N direct links" on this page.
Owners: claim the business below to correct this record; the claim email carries the link.
Can an agent transact?
Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.
| UCP profile /.well-known/ucp, Google and Shopify's Universal Commerce Protocol | yes |
| ACP discovery document /.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol | no |
| MCP server card /.well-known/mcp/server-card.json | no |
| Ordering vendor that takes agent orders Square | yes |
| Vendor terms for agents Square, read 2026-10-15 | Yes |
Square takes orders placed in ChatGPT and Claude for US food sellers since 1 July 2026 with no seller setup; its Buyer Account Terms still bar robots and scrapers from accessing Block systems. Source. About Square · all vendors.
Level 1 of 5, Basic Web Presence
These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.
| Link headers on the homepage | no how |
| sitemap.xml | yes |
| AI bot rules in robots.txt | yes |
| Content Signals in robots.txt | no how |
| Markdown on Accept: text/markdown | no how |
| llms.txt | yes |
| API catalog (RFC 9727) | no how |
| MCP server card | no how |
| A2A agent card | no how |
| Agent Skills index | no how |
| OAuth or OIDC discovery | no how |
| OAuth protected resource metadata | no how |
| auth.md | no how |
| Web Bot Auth key directory | no how |
| ARD capability manifest | no how |
| DNS-AID records | no how |
| WebMCP tools on the page | no how |
| JSON-LD for the business | yes |