The Direct Index
Report · Perth hairdressers and beauty salons · scanned 2026-10-18

Base Aesthetic Clinic

baseaesthetics.com.au is hard for agents to use.

Listed by Overture Maps.

BookMenuCallWebsite

Ways to reach Base Aesthetic Clinic directly, with no marketplace in between. Checked 2026-10-18. On the business's own site. Report a mistake

17 Charles St, 6151, Perth · +61401458006

Prices: 5 prices on the site, the middle one A$160

Owners

The website's grade

AI assistants can't open Base Aesthetic Clinic's website, so they go by what other sites say about it.

47.7%

31 of 65 points available

–

agent-readiness level

2

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

5 prices on the landing page, the middle one A$160.

In Perth, the middle price of comparable sites that show prices is A$75.25.

Every city compared →
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How Base Aesthetic Clinic compares

Where it stands

740 of 1,129 in Perth hairdressers and beauty salons

Top 66% of the sites scanned in this index. Just above: Fabula D, Aura Hair Beauty & Brow (Aveda Exclusive) D. Just below: Base Skin Clinic D, Baseline Hairdressing D.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML25%yes
Let AI crawlers in (no block at the server or in robots.txt)96%no
Structured data with address, phone and hours18%no
Have an llms.txt37%no

The top 10% are the 115 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with Shopify 3,402 sites46%24%47.7%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Barber Magic502 mDno
Pretty Polish Nails506 mFno
Beauty On Mends514 mCyes
Crusso's Hair Design549 mFno
Perth Hairstyle Barber1.4 kmDno
Como Massage2.1 kmDyes
Short Black & Sides2.4 kmDno
Niles Hair and Care Men's Stylist2.4 kmFno
Shen's Massage2.5 kmCyes
My Beauty Shoppe2.6 kmFno
Businesses like yours

Businesses like Base Aesthetic Clinic in Perth hairdressers and beauty salons

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Perth hairdressers and beauty salons1,12955%30%47.7%
Sites built with Shopify in Perth hairdressers and beauty salons9349%26%47.7%

The best of the sites built with Shopify in Perth hairdressers and beauty salons

Cult Cosmetica A 86.2% · Asian Trend Beauty B 84.6% · Aurora Head Spa & Wellness B 84.6% · Posh Deluxe B 84.6% · Mi Skn Clinic B 78.5%

After the top fixes

With the two fixes above (The site turns away every visitor that isn't a browser, AI agents included; Structured data is incomplete), the score would be about 95.4%, which would be first of 1,129 in Perth hairdressers and beauty salons.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. The site turns away every visitor that isn't a browser, AI agents included +25 points

    A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. How to fix it

  2. Structured data is incomplete +6 points

    Missing: address, telephone, opening hours. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Perth hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

Builder: shopify · Front: cloudflare · A plain fetch got cloudflare_challenge; a real browser got the page, so the scan continues on the rendered page.

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on shopify.

Where to paste it on Shopify: Online Store, then the three-dot menu on the theme, then Edit code; paste it in the theme's layout file, inside the head. the official help page.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Base Aesthetic Clinic",
  "url": "http://www.baseaesthetics.com.au/",
  "telephone": "+61401458006",
  "address": "17 Charles St, 6151, Perth",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -31.97657675,
    "longitude": 115.85045311
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://baseaesthetics.com.au/pages/all-treatments",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

Rescan now · Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score D

<a href="https://directindex.org/r/baseaesthetics.com.au"><img src="https://directindex.org/badge/baseaesthetics.com.au.svg" alt="Agent-Direct Score D" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Base Aesthetic Clinic

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/baseaesthetics.com.au, through the MCP tool direct_record and in the city feed /city/perth-salons/direct.json.

PathLinkStatus
Bookbaseaesthetics.com.au/pages/all-treatments own sitefound by the scan of 2026-10-18, not yet tested
Ordernone on record
Menubaseaesthetics.com.au/pages/all-treatments html_pagefrom the scan
Hoursnone on record
Phone+61401458006

Stable links that count: /go/baseaesthetics.com.au/book, /go/baseaesthetics.com.au/menu answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

Agent readiness

Not measured

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

JSON-LD for the businessyes